Analyze industry leading sales and medical data in a standardized and comparable way, including cross-country analysis of performance and additional insights into global and regional markets.


IQVIA Global Market Insights (GMI) Agent delivers a unified view of the global market landscape by combining agentic AI and IQVIA's gold standard datasets to answer complex, multi-dimensional questions. It helps you analyze market shifts through real-time HCP sentiment, optimize launch strategies with competitive intelligence, and uncover growth opportunities by tracking trends across sales, promotional channels, and physician engagement.
GMI Agent also provides forward-looking insights with pipeline analysis, loss-of-protection (LoP) timelines, and market forecasts, so you can anticipate change and act with confidence.
Simply ask a question and get comprehensive answers in near real time.
GMI Agent instantly synthesizes millions of these data points to deliver clear recommendations, competitive insights, and strategic guidance you can act on immediately.
Countries of comprehensive pharmaceutical market coverage
Diseases and 35 tumor types for precise segmentation
Products and 4 million Packs tracked globally
HCP messages analyzed for sentiment and impact
HCPs providing continuous feedback across digital and traditional channels
In-depth country-level reports validated by experts
Pipeline projects & loss-of-protection (LoP) insights
Brand-level forecasts
GMI Agent combines IQVIA’s gold-standard datasets to deliver deeper tactical insights and strategic recommendations through a natural language conversational interface.
GMI Agent accelerates every stage of commercialization through unified intelligence. For pre-launch, it identifies unmet needs, assesses market readiness across 95 countries and provides market forecasts. During launch, it monitors HCP sentiment and promotional effectiveness to optimize messaging and channel mix. Post-launch, it continuously tracks performance, identifies emerging opportunities, and can provide strategic inputs.
By connecting MIDAS sales data, ChannelDynamics promotional insights, ChannelDynamics Verbatim HCP feedback, and Market Prognosis forecasts in one platform, teams get answers in minutes that traditionally take weeks or even months—enabling faster, more confident decisions across product performance, positioning, and market expansion.
Discover market leaders’ perspectives on how expectations of agency partners are shifting for 2026—from the new skills and operating models brand leaders will demand, to broader changes reshaping the agency landscape—and the pharma marketing trends quietly emerging with outsized strategic impact, including digital twins.
In this Pharmaphorum article, discover how agentic AI transforms market entry decisions from weeks to minutes. Learn how pharmaceutical organizations unify fragmented sales, promotional, and competitive data through natural language queries - delivering real-time strategic insights that accelerate launch success.
Analyze industry leading sales and medical data in a standardized and comparable way, including cross-country analysis of performance and additional insights into global and regional markets.
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Track more than 60,000 pharmaceutical patent families across 130 countries to find opportunities and ensure timely business decisions.