Europe, Middle East & Africa
A focused approach to channel management.
Know how your company and brand stand up to the competition, identify marketing strengths and weaknesses, and better manage both traditional and digital channels.
Tighter budgets. More regulations. New marketing channels.
Launching and tracking products in a dynamic global environment requires a sharply focused attention to detail and a timely understanding of benchmarks and best practice.
IQVIA ChannelDynamics® gives you the information, focus and agility you need to optimize your salesforce, manage you marketing mix, and adapt your strategy.
Measure the impact of your sales force and messaging
Combining sales force monitoring with HCP message recall measurement, ChannelDynamics allows you to get a deep understanding of your face to face activity.
- Measure your own and your competitors' sales force performance worldwide to benchmark and adapt your commercial strategy
- Use a wide range of detailing metrics providing granular insights into share of voice and HCP perception of call quality and impact
- Monitor message quality across channels at the brand level for real world competitive insights
Monitor marketing channel performance
In addition to sales force monitoring, ChannelDynamics provides unique insights into channel spend and performance, including
- Digital channels
- Meetings and events
- Mailing and advertising
- Social media and apps
- Sampling
Maximize the value of your brand with personalized, precise, and efficient communications.