IQVIA GLOBAL MARKET INSIGHTS AGENT

Agentic AI that delivers global market insights in minutes

Gain a full understanding of the global market landscape with AI-powered insights. Transforming fragmented global market data into unified intelligence that thinks ahead, connects the dots and guides intelligent decisions across your entire product lifecycle.
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Solutions Commercialization Data and Information Management IQVIA Global Market Insights Agent

Gold-Standard Data Meets Agentic AI​

IQVIA Global Market Insights (GMI) Agent delivers a unified view of the global market landscape by combining agentic AI and IQVIA's gold standard datasets to answer complex, multi-dimensional questions. It helps you analyze market shifts through real-time HCP sentiment, optimize launch strategies with competitive intelligence, and uncover growth opportunities by tracking trends across sales, promotional channels, and physician engagement.

GMI Agent also provides forward-looking insights with pipeline analysis, loss-of-protection (LoP) timelines, and market forecasts, so you can anticipate change and act with confidence.

Simply ask a question and get comprehensive answers in near real time.

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Transform Your Understanding of Global Pharmaceutical Markets

Optimize Insights Across the Product Lifecycle with Agentic AI

Early Development: Evaluate Commercial Potential
  • Gain a clear view of the competitive and patent landscape
    Map competitors, pipeline progression, and exclusivity timelines to ensure your brand strategy is built on a solid understanding of opportunities, threats and timing constraints.
  • Quantify where and how big your market opportunities really are
    Accurately size and segment the market using forecasted uptake and patient data, so you can focus resources on the most promising geographies and indications.
  • Prioritize pipeline investments for maximum future value
    Select the assets with the greatest potential by integrating pipeline, patient, and forecast data, ensuring your investments align with both market opportunity and competitive realities.
  • Shape a differentiated brand position based on HCP insights
    Understand how healthcare professionals perceive your pipeline assets and identify unique differentiators to inform early positioning and messaging.
  • Maximize future returns by learning from past channel performance
    Use historical channel benchmarks to make smarter early-stage investment and channel selection decisions, setting your future launches up for success.
Pre-Launch: Strategic Market Planning
  • Anticipate competitor moves and market saturation
    Map competitor launch timelines and readiness to refine your go-to-market strategy and ensure your brand enters at the right time.
  • Optimize launch timing and sequencing
    Finalize launch order using robust forecasts, so you can capture market share efficiently and effectively.
  • Protect revenue by managing patent and generic entry risks
    Assess exclusivity periods and patent cliffs to maximize protected revenue and proactively adjust pricing and contracting strategies.
  • Boost launch success by tailoring channel mix and messaging
    Optimize your pre-launch plans by identifying which channels and messages will resonate most.
  • React rapidly to market signals for agile pre-launch strategy
    Monitor early market feedback and adjust your approach in real time, leveraging forecast shifts and competitive intelligence to stay ahead.
Launch: Maximize Market Entry
  • Validate and course-correct your launch in real time
    Track actual uptake versus forecasts to quickly identify what’s working, enabling rapid adjustments for optimal launch performance.
  • Defend market share by proactively managing exclusivity windows
    Monitor patent status and exclusivity to adapt your strategy if generics or biosimilars enter earlier than expected, protecting your brand’s value
  • Stay competitive by monitoring rival launches and pipeline progress
    Continuously track competitor activity to anticipate market shifts and inform timely defensive or offensive moves.
  • Drive prescriber engagement with data-driven messaging refinement
    Use HCP feedback and intention data to fine-tune your messaging and engagement, maximizing impact on prescribing behavior.
  • Maximize ROI by dynamically optimizing channel investments
    Adjust promotional tactics and channel spend in real time, ensuring every investment delivers the highest possible return throughout the launch phase.
Post Launch: Continuous Optimization
  • Sustain success by continuously tracking performance against plan
    Monitor ongoing sales and uptake versus forecasts to spot deviations early and take corrective action before issues escalate.
  • Minimize brand erosion by managing generic entry proactively
    Track generic uptake and adjust promotional and pricing strategies to defend your brand’s position after loss of exclusivity.
  • Safeguard your brand by anticipating competitive threats
    Assess brand health and monitor competitor pipeline activity to stay ahead of potential share erosion or new market entrants.
  • Unlock new growth by identifying emerging market opportunities
    Analyze prescribing trends and uptake data to uncover new areas for investment, leveraging pipeline and forecast insights.
  • Optimize future investments with predictive resource allocation
    Use historical performance and forecast data to continually refine investment decisions across geographies, channels, and segments.

Ask anything. Understand everything.

GMI Agent instantly synthesizes millions of these data points to deliver clear recommendations, competitive insights, and strategic guidance you can act on immediately.

Global reach
95+

Countries of comprehensive pharmaceutical market coverage

THERAPY-LEVEL MARKET SEGMENTATION
600

Diseases and 35 tumor types for precise segmentation

EXTENSIVE PRODUCT INTELLIGENCE
1.8M

Products and 4 million Packs tracked globally

PRECISION SENTIMENT INTELLIGENCE
50M

HCP messages analyzed for sentiment and impact

REAL-TIME EXPERT FEEDBACK
30,000

HCPs providing continuous feedback across digital and traditional channels

EXPERT FORECASTING
49

In-depth country-level reports validated by experts

Forward looking
500,000

Pipeline projects & loss-of-protection (LoP) insights

Market events
10-years

Brand-level forecasts

The Data Behind GMI Agent

GMI Agent combines IQVIA’s gold-standard datasets to deliver deeper tactical insights and strategic recommendations through a natural language conversational interface.

IQVIA MIDAS® ​

Analyzing market performance from sales to disease and patient

IQVIA MIDAS® delivers harmonized, global pharmaceutical market intelligence by integrating industry‑leading sales, medical, disease, and patient‑level insights into a single, analytics‑ready platform. It provides a comprehensive view of market dynamics across 95+ countries, 600+ diseases and 35 tumor types, 1.8M products, and 4M packs—empowering teams to size markets accurately, benchmark performance, uncover growth opportunities, and make confident, data‑driven decisions at both global and local levels.
Learn more

IQVIA ChannelDynamics®

A focused approach to measuring channel performance

Backed by a global panel of over 30,000 HCPs and continuously updated data, ChannelDynamics delivers granular, cross-channel insights across country, company, indication, and brand level, empowering life sciences teams to understand and optimize omnichannel performance.
Learn more

IQVIA Market Prognosis

Looking ahead with qualitative market forecasts

Market Prognosis provides a comprehensive view of global pharmaceutical market dynamics through in‑depth, validated syndicated forecasts. It empowers commercial and strategic teams with five‑year sales, price, and volume projections across countries, regions, and therapeutic areas—supported by expert analysis and extensive primary and secondary research. Market Prognosis helps organizations anticipate key macro events, assess market evolution, and plan investment and risk‑mitigation strategies with confidence.
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IQVIA Forecast Link

IQVIA Pipeline Link

IQVIA Protection Link

Frequently Asked Questions

Unlike basic AI that simply retrieves data, GMI Agent actively analyzes data to generate insights across the integrated data platform covering gold-standard IQVIA assets. It identifies patterns and connections that could take analysts weeks or even months. Think of it as having a team of expert analysts who never sleep, speak your language, and connect dots across sales, HCP message recall, channel performance, and market forecasts simultaneously.

GMI Agent accelerates every stage of commercialization through unified intelligence. For pre-launch, it identifies unmet needs, assesses market readiness across 95 countries and provides market forecasts. During launch, it monitors HCP sentiment and promotional effectiveness to optimize messaging and channel mix. Post-launch, it continuously tracks performance, identifies emerging opportunities, and can provide strategic inputs.

By connecting MIDAS sales data, ChannelDynamics promotional insights, ChannelDynamics Verbatim HCP feedback, and Market Prognosis forecasts in one platform, teams get answers in minutes that traditionally take weeks or even months—enabling faster, more confident decisions across product performance, positioning, and market expansion.

Everyone from C-suite executives to brand managers, market access teams to sales operations. Regional managers can track local market dynamics, medical affairs can monitor HCP sentiment, and commercial teams can optimize channel strategies—all through simple questions in natural language. We've democratized advanced analytics without compromising sophistication. No coding, no complex queries, no waiting for analyst reports. This universal access ensures aligned decision-making across your entire organization.
  • "Which competitors are gaining share in emerging diabetes markets and what messages are resonating the most with HCPs?"
  • "How is HCP sentiment about my respiratory portfolio affecting market share trends across EU5?" 
  • "If we delay Japan launch by 6 months, how will that impact our competitive position and 5-year forecast?" 
  • "Where are we losing share of voice to competitors and what's the projected impact on market share?" 
Companies begin seeing ROI almost immediately with the ready-to-deploy GMI Agent. It transforms multi-market analysis from a three-week process into a task completed in minutes—delivering instant time and cost savings. With no development or hosting costs, it accelerates AI adoption across business users and drives faster returns on AI investments. Its extensible architecture integrates seamlessly with any agent ecosystem, eliminating the need for multi-year capability builds. By unifying platforms, preventing strategic missteps, and optimizing resource allocation, GMI Agent empowers teams to focus on high-impact strategic initiatives. The value compounds quickly—and continues to grow.
With ready-to-deploy GMI Agent, you can gain a head start on several dimensions that transforms multi-market analysis from a three-week process into a task completed in minutes—delivering instant time and cost savings. With no development or hosting costs, it accelerates AI adoption across all business users and drives faster returns on AI investments. Its extensible architecture integrates seamlessly with any agent ecosystem, eliminating the need for multi-year capability builds. By unifying platforms, preventing strategic missteps, and optimizing resource allocation, GMI Agent empowers teams to focus on high-impact strategic initiatives. The value compounds quickly—and continues to grow.
GMI Agent builds on IQVIA’s validated, gold-standard data sources—trusted by the healthcare industry for decades. It applies healthcare-grade AI to add intelligence layers without compromising accuracy, ensuring all insights are traceable to source data. This approach maintains the integrity of foundational datasets while enabling faster, smarter decision-making.

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From weeks to minutes: How AI transforms pharma market entry strategy

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