Medical Affairs

Trusted medical evidence.

Right stakeholder dialogue.

Improve patient outcomes. 

End-to-end Medical Affairs strategy and solutions. Intelligently connected.

The need to plan for and generate credible medical evidence has never been greater. Disseminating that evidence to effect change has never been more complex. At the same time, Medical Affairs teams are under increasing pressure to show measurable Return on Investment.

IQVIA Medical Affairs is the proven partner to help generate trustworthy medical evidence that can drive the right stakeholder dialogue, at any point in the asset lifecycle. To improve healthcare decision-making and patient outcomes.

Plan, generate and disseminate trustworthy medical evidence.

Medical Affairs leaders and their teams are challenged to transform and empower the Medical Affairs function and deliver measurable strategic value.

Intelligently connected Medical Affairs solutions transform evidence into actionable insights and empowers Medical Affairs, placing it at the centre of strategic decision-making.

Explore each drop down to learn how IQVIA Medical Affairs is the proven partner to help plan, generate and disseminate trustworthy medical evidence.

Delivering measurable strategic value across the lifecycle

white paper

Data-driven decision making through synthetic ad boards: accelerating access to insights

Biopharma decisions are accelerating, but traditional insight cycles don't always keep pace. In this IQVIA white paper, learn how Synthetic Advisory Boards (S-ABs) use AI-enabled digital twins—under human medical and behavioral-science oversight—to pressure-test evidence, messages, and scenarios before engaging scarce HCP time. Used alongside live advisory boards, S-ABs help teams iterate faster while keeping rigor and transparency front and center.

Data-driven KOL identification

Expert engagement strategies informed by trusted scientific data, methodologies, and best-in-class technology

Share of Scientific Voice™

Optimizing the impact of Medical Affairs evidence and expert engagement activities