MAIN/Who We Help

WHO WE HELP

Pharmaceutical Manufacturers
MedTech
Emerging Biopharma
Financial Institutions
Government and Public Health
Health Plans
Hospital and Health Systems
Insurers and Risk
Medical Specialties
Patient Organizations

Pharmaceutical Manufacturers

Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.

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Pharmaceutical Manufacturers

MedTech

Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.

Explore MedTech

MedTech

Emerging Biopharma (Global page)

Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.

Discover Innovations

Financial Institutions

Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.

Access Insights

Government and Public Health

Unlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.

Unlock Innovations

Government and Public Health

CIO-CS

Health Plans

Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.

Navigate Health Plans

Hospital and Health Systems

Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.

Streamline Decisions

Hospital and Health Systems

Hospital Data Exchange Program

Insurers and Risk

Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.

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Medical Specialties

Embrace digital innovation in healthcare and transform your organization with a suite of cutting-edge registry solutions.

EXPLORE SOLUTIONS

Patient Organizations

Maximize your patient impact with expert guidance, data-driven insights, and a suite of cutting-edge patient data solutions.

DRIVE PATIENT IMPACT

MAIN/Insights

U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS

PODCASTS

"Discover the future through our enlightening podcasts available in the United States.

EXPLORE PODCASTS

Insight Brief

"Anticipated Impacts of Recent Tariffs on the U.S. MedTech Industry

BLOG

"Measure Pharma Sales Effectiveness: Understanding the BrandImpact™ Score

MAIN/Events

ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

WATCH ON-DEMAND WEBINARS

UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

DISCOVER EVENTS & WEBINARS

Webinar

"Collaborative Intelligence: Empowering the Human-AI Workforce in Life Sciences

EVENT

"27th Controlled Substances and State Regulatory Conference

MEDTECH MARKET ACTIVATOR

Optimize Commercial
Effectiveness

A growing need for reliable, accurate, and consistent data with clear insights and easy-to-use visualization tools has become critical for MedTech teams looking to maximize market opportunities and accelerate customer engagement. Optimize commercial effectiveness with customer-centric insights for precise targeting, faster decision making, and better customer engagement with the IQVIA MedTech Market Activator.

Locations United States Our U.S. Solutions Medical Device and Diagnostic Segment MedTech Market Activator Platform

IQVIA MedTech Market Activator

Why the IQVIA MedTech Market Activator platform

By delivering and connecting timely, consistent, and transparent reference and claims data, the IQVIA MedTech Market Activator platform makes it possible for teams to access on-demand, analytics-driven, customer and territory insights that can expedite the ability to accurately target new and existing customers and identify new market opportunities.

With this platform, gain better insights from your data and into the markets you serve so teams can work smarter, make more informed decisions, and accelerate their return on investment.

One Platform – Three Tailored MedTech Modules

Healthcare Organization Activator

Enables identification, profiling, and connectivity to key facility customer targets via actionable insights from procedure volume, quality measures, Open Payments data, and IQVIA’s industry-leading claims and OneKey reference data.

Healthcare Provider Activator

Enables identification and segmentation of key physician and mid-level provider targets via actionable insights from analysis of procedure volume, quality metrics, Open Payments data, and IQVIA’s industry-leading claims and OneKey reference data.

Business Data Analyzer

Facilitates quick strategic market, trend, and opportunity assessments at the individual code level. Empowered and simplified through natural-language-based query searches.

What makes IQVIA MedTech Market Activator different?

Related Solutions

OneKey Reference Data

OneKey provides real-time quality HCP and HCO data, thru a variety of delivery options with unique identifiers making it easy to connect to all other IQVIA data sets. OneKey is a solid foundation to build all data assets upon.

Hospital Procedures and Diagnosis

IQVIA's Hospital Procedures & Diagnosis delivers real-time, claims intelligence to pinpoint hospitals, surgeons, and key insights.

Medical Device Supply Audit

Gain precise MedTech insights with IQVIA's MDSA, optimizing sales, competitor analysis, and market share.

Channel and Specialty Data Solutions

Master Data Management

A purpose-built life sciences information management solution leveraging a multi-domain approach to manage enterprise data for consistent, reliable and faster access to insights.

Information Solutions

We empower life sciences with connected intelligence, transforming data into actionable insights for smarter decisions and better patient outcomes.

Rosters and Alignments

Optimize resources and engagement plans across all customer interactions.