Webcast
Switch On! The Next Generation of Rx-to-OTC Switch
Switch On! The Next Generation of Rx-to-OTC Switch
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Rx-to-OTC switch has long been a growth driver of the consumer health industry. Today, as consumers seek more advanced self-care solutions, and our healthcare systems look to cut costs, the race is on to drive the next generation of non-prescription medicines and shape the self-care future.

Watch now! Featuring expert speakers from Concentrics Research, an IQVIA business, IQVIA Consumer Health, plus Haleon’s Vice President, Rx to OTC Switch and Digital Transformation, Vidhu Dev. This webinar shone a spotlight on:

  • The need for better self-care with more advanced Rx to OTC switches
  • The importance of integrating technologies and self-diagnosis
  • RWE and its role in driving advanced switches
  • Perspectives on future switches
  • And more.

See video timecodes below:

00:00:00 – Webinar Introduction

Matt Stewart opens the webinar by introducing our speakers and running a poll to understand where the audience are on their Rx-to-OTC Switch journey.

00:02:00 – Switches are a key growth driver of OTC businesses

Volker Spitzer shares some numbers behind the importance of switches, indications that have been explored, a case study into Erectile dysfunction, and why Rx-to-OTC switch is gaining importance.

00:13:57 – Self-care is the future

Julie Aker discusses consumers desire for more access and control over their healthcare, the public imperative to increase access, key success factors for switches, innovative approaches, current challenges, and future opportunities.

00:26:53 – RWD & RWE in Rx-to-OTC Switch

Michelle Bulliard begins by defining RWD and RWE in this context, and explains the data sources it comes from, its increasing use across the product life cycle, and what types of RWE regulators will accept for decision making.

00:35:15 – Is today’s required evidence really showing today’s US consumer?

Vidhu Bansal-Dev discusses the threshold of evidence that the FDA currently require, and the reforms that are needed based on scientific rational.

00:43:14 – The future of Rx-to-OTC Switches

Julie Akers closes the session by highlighting the importance of accessible OTC products for our families. She calls for courage from innovation teams, collaboration from regulatory partners, and a heightened vision for truly improving public health.

00:45:00 – Q&A

Our panel of speakers tackle some audience questions, and the webinar concludes.

You can download the presentation here.

IQVIA Consumer Health has the expertise and connected intelligence to support you on your Rx-to-OTC Switch journey. If you have a request for a proposal in any area discussed during this webinar, please click the “CONTACT US” button floating on this page to make an enquiry. Alternatively, explore our Product & Claim Development page here.

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