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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.

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FEATURED WEBINAR

"Top Issues for Pharma to Watch in 2022 and 2023

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Webinar
Making Analytically Driven Decisions for Agile Brand Promotion
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September 20, 2022

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1:00pm - 2:00pm

Eastern

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Commercial pharma leaders are looking to maximize brand performance and reduce time to insight to know where to put their next dollar, measure the impact of digital and sales activities, and drive the best experience for customers.

Key takeaways:

  • Understand how to evaluate the Next Best dollar decisions
  • Link investment decisions to Next Best experience
  • Learn the importance of holistically connecting sales and marketing in real time, for every decision

 

Speakers:

Chris Colapietro
 VP, Field Force Operations, IQVIA

Christie Conn
 Vice President, Brand & Commercial Strategy, IQVIA

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