Know how your company and brand stand up to the competition, identify marketing strengths and weaknesses, and better manage both traditional and digital channels.
And now, bring your strategy to the next level, analyzing the impact of your promotion spends on sales performance.
Backed by a global panel of over 30,000 HCPs and continuously updated data, ChannelDynamics delivers granular, cross-channel insights across country, company, indication, and brand level, empowering life sciences teams to understand and optimize omnichannel performance.
By leveraging ChannelDynamics, you can enhance your engagement strategy to meet customer expectations, ensuring channel deployment is timely, impactful, and geared for success.
With IQVIA Global Market Insights (GMI) Agent, leverage the power of agentic AI to accelerate insights and stay ahead of competition with comprehensive answers in real time.
Recruited OneKey panellists from 45 unique specialist groups
Esssential engagement channels tracked
HCP recalled channel messages
Therapeutic areas covered
Brands from 48,000 manufacturers
Countries
It is crucial to understand how sales force, marketing channels, content, and messaging influence your target audience. Does their “customer experience” translate into an increased intent to prescribe your brand?
With the granularity of data collected across a wide range of traditional and digital channels (from face-to-face to remote detailing – meetings and events, mailing or sampling), ChannelDynamics will provide you with unique insight into:
ChannelDynamics now combines omnichannel engagement data with global sales metrics (MIDAS) in one database, empowering you to analyze promotional input and sales output across more than 30 countries.
With this information, you will be equipped to make data-driven decisions and maximize your marketing investment, staying ahead in a competitive landscape.
Discover how ChannelDynamics can transform your commercial strategy. Contact us today to learn more and see your ROI in action.
IQVIA ChannelDynamics Verbatim with AI Assistant
A valuable industry resource for pharmaceutical sales force and marketing channel performance
Introducing IQVIA ChannelDynamics® Verbatim with AI Assistant, a revolutionary leap in real-time analytics
Insights from Mehul Lakhani, Commercial Analytics Director, Novo Nordisk
The core challenge of multichannel marketing
Why multichannel is vital to Europe, why it is lagging and what can be done about it
Maximize the value of your brand with personalized, precise, and efficient communications.
Agentic AI that delivers global market insights in minutes
Analyze industry leading sales and medical data in a standardized and comparable way, including cross-country analysis of performance and additional insights into global and regional markets.
Enable precise HCP targeting across dimensions like channels, timing, and messaging with industry-leading data and marketing services.
IQVIA Analytics Link Ecosystem establishes deep connections across our key data assets.
.svg){kind=icon}
