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Insight Brief
The Increasingly Important Role of NPs and PAs in Healthcare Sales Targeting
Apr 26, 2024
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Over the past 13 years, the HCP workforce has grown an average of 2-45%, varying by specialty. In comparison, nurse practitioners (NPs) and physician assistants (PAs) have experienced tremendous growth rates, with NPs seeing a remarkable 213% increase, and PAs a solid 133% growth during the same period. This paper suggests that traditional perceptions of NPs and PAs in modern healthcare need to be revised, and highlight their necessity.

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Sales Force Effectiveness

Reach the right customers first with tools and make quicker, more informed decisions about how your brand is marketed and sold.

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