Fact Sheet
IQVIA Brand Analytics Platform— Data Science Workbench Module
Get immediate access and complete visibility into critical patient and market insights
Jan 20, 2023
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When it comes to data science, the need to answer a wide variety of pre-launch business questions, with the ability to accurately identify and communicate relevant insights to key stakeholders, is critical to launch success. However, answering questions around patient journey metrics, persistence and compliance, performance tracking, and targeting can pose many challenges.

IQVIA's Brand Analytics Platform, Data Science Workbench Module empowers data scientists by allowing them to accurately answer critical business questions and predict market trends and behaviors so that organizations can make the best decisions for their commercial products.

Read the fact sheet to learn more.

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