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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.

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A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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FEATURED WEBINAR

"Top Issues for Pharma to Watch in 2022 and 2023

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Webinar
Comprehensive, Connected HCP Data: The Bedrock of Agile Brand Promotion
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October 4, 2022

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1:00pm - 2:00pm

Eastern

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Commercial pharma leaders are looking to maximize brand performance and reduce time to insight to drive better healthcare professional (HCP) engagement and, ultimately, deliver a differentiating customer experience beyond the product.

Learning Objectives:
  • Learn the importance of holistically connecting sales, marketing, and customer data in real time, to inform and optimize every decision
  • Understand the challenges pharma companies are facing as it relates to HCP engagement
  • Identify how pharma organizations can get to a more personalized engagement experience for their customers

Key speakers

Matthew Smith
Senior Principal, Consulting Services,
IQVIA

Kelly Peters
Vice President, Marketing Center of Excellence,
IQVIA

Andrew Burkus
Senior Principal, Client Success, Omnichannel Marketing,
IQVIA

Kristen Winters
Director, Pharma Digital Enablement
IQVIA

Related solutions

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