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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.

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U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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FEATURED WEBINAR

"Top Issues for Pharma to Watch in 2022 and 2023

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Webinar
Bringing Agility in Brand Promotion to Today's Turbulent Market Conditions
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June 28, 2022

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1:00pm - 2:00pm

Eastern

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Commercial pharma leaders are always looking to maximize brand performance, however, COVID-19 has thrown these long-standing pressures into overdrive.

The complexity of the healthcare provider engagement model has been further complicated by growing margin pressures and impatience in time to insights. How to define, orchestrate, and link strategy to promotion operations is the key to unlocking the ability to be agile in promotion decisions and optimization.

 

Key Takeaways:

  • Learn the pillars of effectively linking strategy to execution
  • Understand the analytics needed to make confident decisions when dynamically shifting resources
  • Understand how to optimize sales and marketing spend to maximize brand performance in record time

 

Speakers

Christie Conn
Vice President, Brand & Commercial Strategy, IQVIA

Cristin Liberatore
Principal, Integrated Solutions, IQVIA

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