Understand the complete treatable population for a disease and identify physicians likely to prescribe treatment with high accuracy, so you optimize marketing and sales resources, improve competitiveness, and grow the full market opportunity.

Accelerate your brand performance by leveraging proprietary AI algorithms to analyze over 60 patient and HCP dimensions, delivering up to five times more patients. Algorithms support the expansion of the diagnosed cohort, help spur growth of the treatable population, and identify undiagnosed patients, and link to their treating physicians, forming a list of high-opportunity HCP targets for personal or omnichannel campaigns.

IQVIA Patient Finding and Disease Modelling is the AIML-based decision engine that powers the analytic models across the AIML solution suite to generate insights.

Getting the correct answer quickly is a critical driver of sales and marketing effectiveness. Brand and sales leaders need a deep understanding of patients and their journeys and the ability to engage with the right physicians more effectively in an ever-changing market environment.

IQVIA Patient Characterization and Journey delivers highly diverse patient profiles, complex journey mapping, and related HCP interactions with speed and precision, so your efforts are more agile, competitive, and focused on market share growth.

Using Patient Characterization and Journey, you can access constantly updated analytics to understand competitive share, diagnosing pathways, eligibility, and prescribing patterns to find new intervention points and physicians to target.

Understanding the right HCPs faster is critical in today's competitive market. Brand and sales leaders, and the analytics and market research teams that support them, need better ways to maximize the efficiency and effectiveness of HCP-targeted resources.

IQVIA Dynamic HCP Profiling and Targeting enables you to identify HCPs by the roles they take along patients’ journeys and target high-impact decision makers with extreme accuracy. Better HCP segmentation and profiling means your sales and marketing efforts are more streamlined and can deliver higher ROI and revenue growth.

Brand and sales leaders need their brands to be in front of the right physician with the right message at just the right time. Proactively reach the right physicians before a medical event or decision occurs, so you can achieve greater impact with your outreach and optimize personalization of omnichannel engagement.

IQVIA Field Alerts enables you to identify patient opportunities and connect with physicians with extreme precision, so you deploy resources more efficiently, improve competitiveness, and drive market share.

The complexity and competitiveness of commercializing new and in-line therapies increase daily, especially in rare-disease, tightly defined patient populations, and multi-stage patient treatment journeys.  Leveraging IQVIA's robust patient data, Field Alerts can integrate AI to analyze complex interactions within the patient journey to generate focused HCP lists and time-sensitive insights.

IQVIA’s integrated alerts solution is the first and only to combine clinical activity with a healthcare provider’s (HCP) digital research behavior, providing the most complete picture of where an HCP is in their treatment decision journey.

This solution combines IQVIA Field Alerts with IQVIA’s Audience Identity Manager® XR (AIM XR) technology.

The Field Alerts capability applies AI to IQVIA’s robust anonymized patient data (IQVIA OneKey®, IQVIA Xponent®, medical and Pharmacy claims), enabling analysis of complex patient journey interactions. When combined with the medical research behavioral insights of AIM XR, you gain unparalleled insight and visibility into HCP research activity, accessing exclusive deterministic behavioral insights on approximately 94% of US physicians and covering activity for over 1.4 million HCPs across more than 5,800 medical websites.

This complete picture of an HCP enables you to proactively reach the right providers with the right engagement at the most appropriate time.