COMMERCIAL PATIENT ANALYTICS​

Realize your brand’s full potential

Gain a deeper understanding of your patients and healthcare providers (HCPs) with IQVIA's AI-powered solutions and global patient data. Our innovative tools simplify complex health data, enabling you to identify and segment patients quickly and uncover patterns, trends, and key areas for advancing patient care.

Maximize your commercial effectiveness by seamlessly analyzing and jointly segmenting patient and HCP populations to find the optimal physicians for better targeting and engagement. With IQVIA, you can make data-driven decisions that maximize outreach effectiveness and drive better patient outcomes.

Commercial & Brand

Seize new opportunities to grow your brand

Maximize outreach effectiveness with our AI-powered patient profiling solutions that segment and map HCPs to the patient journey. Utilize the largest HCP and patient databases to assess the competitive landscape, evaluate pipeline viability, and find patients based on complex criteria. Real-time access to de-identified patient-level health data enables you to monitor and adapt engagement strategies, predicting high-risk patients or disease progression to address future patient needs.

CASE STUDY LIBRARY​
Case Studies: How AI and ML Drive Success​
Several case studies show how to drive clinical effectiveness and commercial success in ways that were never possible before with IQVIA's leading Real World Data (RWD) assets, artificial intelligence (AI) and machine learning (ML) algorithms. See how AI-powered modelling helped achieved results like predicting 81% of patients likely to discontinue a treatment early and raising successful treatment transition by 500%.

Related Solutions​

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