COMMERCIAL ANALYTCS & CONSULTING

Precision insights for improved commercial effectiveness

Generate accurate and actionable results from your data with thought-provoking insights. Accelerate growth with fact-based decision making.

IQVIA Commercial Analytics & Consulting delivers better processes, business outcomes and commercial results through innovation, analytics and technology. 

Gain confidence with deeper insights to accelerate innovation

Life science companies require rapid access to key insights to maximize commercial success.

Leverage the latest innovation in advanced analytics in a flexible and scalable manner, combining subject matter expertise and supporting AI and machine learning technology.

Empower your teams with the right information at the right time for faster, more confident decision making.

General Analytics & Consulting

Actionable insights, maximum brand

Activating a plan is not a one-time activity. Brand management requires constant attention, and a real-time pulse on the market to optimize customer engagement, identify new competitive hurdles, manage risk, and invest with assurance.

IQVIA brings together primary research with secondary data and applies advanced analytics and deep therapeutic expertise to ensure you have the right information at the right time to chart the right course.

Maximize global and local brand potential by using evidence-based strategies and actionable insights to transform decisions, improve adoption, and drive market share.

Advanced insights, unlock potential

Rapidly adapt to new commercial models. Gain immediate access to key market insights, purpose-built innovation and advanced insights to enable new approaches and efficiencies not previously considered.

IQVIA commercial analytics services combines global expertise, best-in-class processes, and next-generation platform capabilities.

Accelerate access to market-ready commercial insights to maximize commercial performance for brand and portfolio success

Understanding trends, elevate forecasting

Strategic forecasting that is designed specifically to meet the challenges and modeling approaches of the life sciences industry

Unleash the full potential of your team. Imagine a transformative shift in how functional teams can work together seamlessly to drive key organizational decisions. Embrace efficiency and innovation to elevate  strategic forecasting.

Clear value, patient reach

IQVIA Value and Access (V&A) Strategy Consulting and planning tools help you define and defend product value across the entire lifecycle. Our customized solutions and proprietary tools support enhanced access to your treatments.

Comprehensive insights, optimized engagement

IQVIA integrates up-to-date global data, advanced analytic solutions powered by AI and machine learning, and industry-leading healthcare expertise. This synergy empowers brand and field teams to gain comprehensive insights and make smarter data-driven decisions.

Easily understand the source of business, predict hard-to-find patient populations, and identify high-opportunity physicians to deepen understanding and drive brand growth.

Patient and HCP Profiling
AI-Driven Patient Journey
HCP Targeting and Segmentation 

Real performance, informed adjustments

Maximize brand performance measurement against industry standards and define success on an ongoing basis. Purpose-built integrated market research insights for qualitative and quantitative methodologies, advanced analytics and deep domain expertise.

IQVIA's Market Research AI-enabled ATU Benchmark System provides connected intelligence to improve decision making and increase brand success. Plan, assess and track brand performance across the product lifecycle with more reliable, contextual and actionable insights to optimize launch strategies and drive sustained market performance.

Specialty Analytics & Consulting

Research-backed strategy, outstanding launch

Launch excellence has become a rare achievement. A successful launch strategy requires unprecedented data, advanced analytics, domain expertise and innovative technology. Gain the support you need from clinical development through post-launch optimization.

IQVIA is an end-to-end strategic partner for launch planning, execution and monitoring. Maximize your success rate by ensuring consistency of best practices and leverage community-based knowledge sharing to achieve launch excellence for your brand.

Focused approach, optimized value

Established brands represent the majority of portfolios across pharma’s global affiliates that are often neglected, with revenue and profit growth untapped. In the coming period, pharma should witness a complete transformation as exclusivity rights to 569 medications valued at $278 billion (2022 sales) are set to expire by 2029/2030.

IQVIA Established Brands Optimization helps to determine the best course of action to revitalize your brand profitability and growth in late commercial phases. Gain a clear and confident approach for established brand optimization and unlock brand potential.

Harmonized data, cancer insights

Unravel the complexities of cancer treatment with patient-level data-driven solutions.

Our mission is to advance the fight against cancer by providing real-world clinical insights and data-driven solutions to Life Sciences companies, cancer researchers, and healthcare professionals.

IQVIA Global Oncology Intelligence provides you with the latest insights on cancer treatments, market dynamics, and clinical practice to make informed decisions. Access harmonized data and treatment insights to understand global trends in cancer care and stay ahead of the competition.

Tech Analytics

Integrated insights, competitive edge

IQVIA Orchestrated Analytics serves as a dynamic catalyst for brand elevation, merging a personalized approach with an omnichannel orchestration engine to harness a comprehensive spectrum of commercial applications.

Designed to optimize brand launches, maintain competitiveness, and foster personalized engagement, Orchestrated Analytics provides actionable insights for better decision-making. With the support of unparalleled data and infrastructure, Orchestrated Analytics empowers your teams to drive commercial execution and maximize ROI.

Discover high-opportunity HCPs and patients

95X

more undiagnosed patients for ultra-rare diseases identified with IQVIA predictive modeling

500%

greater rate of transition to client’s treatment when predicted by IQVIA models

86%

of uncontrolled asthma patients accurately predicted with 30% greater precision with IQVIA models

Reach HCPs in "real-time" before a treatment decision occurs

35%

Rx uplift with IQVIA predictive modelling and automated alerts

27%

increase in brand conversions for triggered HCPs versus non-triggered HCPs

2.5x

more target healthcare providers when supplementing claims-based alerts with AIM XR

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Explore IQVIA Commercial Analytics & Consulting Solutions
Contact us to learn more about commercial analytics & consulting solutions to gain confident decision making with deeper insights and accelerate innovation.

CUSTOMER STORY

IQVIA’s Alerts program reduced sales representatives’ lead to engagement time from 5 weeks to 48 hours

See how a large pharma client leveraged rapid triggers for their sales representatives to accelerate early adopter identification and propel the launch of a novel antipsychotic.

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