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IQVIA AI
Learn how unparalleled data, domain expertise, and technologies enable AI-powered solutions that are purpose-built for healthcare.
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
Regional Thought Leadership
SOLUTIONS
Research & Development
Real World Evidence
Commercialization
Safety & Regulatory Compliance
Technologies
IQVIA AI
LIFE SCIENCE SEGMENTS
Consumer Health
Emerging Biopharma
Generics
MedTech
Pharmaceutical Manufacturers
HEALTHCARE SEGMENTS
Information Partner Services
Financial Institutions
Global Health
Government
Patient Associations
Payers
Providers
Therapeutic and Specialty Areas
Therapeutic and Specialty Centers of Excellence offer scientific expertise, therapeutic insights and clinical trial experience to expedite new therapies for patients.
LEARN MORE
Therapeutic and Specialty Areas
Allergy & Respiratory
Biosimilars
Cardiovascular
Cell & Gene Therapy
Central Nervous System
Dermatology
Early Phase Clinical Development
Endocrinology
GI & Hepatology
Infectious Diseases & Vaccines
Nephrology
Obesity
Oncology & Hematology
Ophthalmology
Pediatrics
Rare Diseases
Reproductive Health
Rheumatology
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Early Phase Clinical Trials
Track the impact of new drugs and establish proof of concept faster with innovative early clinical development strategies.
Phase IIb/III Trials
Advanced AI and technology help you navigate regulatory complexity, optimize enrollment strategies and drive patient engagement.
Patient & Site Centric Solutions
Support patients and trial sites with tools and services that improve recruitment, engagement, and study execution.
Functional Services
Agile, data-driven trial solutions that connect people, processes, and technology for faster, smarter R&D delivery.
Global Laboratories
Specialty and central lab solutions backed by scientific rigor and expertise in biomarkers and antibody drug discovery.
R&D Consulting
Optimize your R&D strategy, reduce risk and ensure compliance with data, analytics, AI-powered technology and expertise.
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Real World & Health Data Sets
Global real world data exploration at your fingertips enables critical insights across the product lifecycle.
Medical Affairs
Access end-to-end Medical Affairs solutions to plan, generate, and disseminate trustworthy medical evidence.
Health Communications
Deliver communications that engages stakeholders, advances healthcare and improves lives.
Health Data Apps & AI
Streamline research process and gain access to real world data discovery with the largest agnostic health data catalog.
Health Data Transformation
Accelerate disparate health information into insight-rich, value-driving data transformation at scale.
Study Design
Identify the right study design to answer your research questions with unparalleled data, technology, AI and analytics.
Evidence Networks
Access global evidence networks to connect data, technology, and analytics for broader study options and collaboration.
Health Economics & Value
Generate the evidence you need to go from research to market, overcome regulatory hurdles, or support payer approval.
Regulatory and Safety
Explore options with innovative RWE study approaches to prove your product’s safety and effectiveness.
Natural Language Processing
Extract insights at scale from unstructured text with IQVIA’s advanced NLP platform—fast, accurate, proven.
Real World Evidence Library
Explore our Real World Evidence Library for the latest approaches to answer clinical, regulatory, and commercial questions.
Make treatments stand out. Ensure differentiation lasts.
Enhance commercial effectiveness through precision HCP and patient engagement, backed by unrivalled data, healthcare-grade AI, and domain expertise.
COMMERCIALIZATION OVERVIEW
Data and Information Management
Make better decisions with quality data. Drive business strategies, optimize engagement and uncover new opportunities.
Commercial Analytics
Gain precision insights for improved commercial effectiveness. Accelerate growth with fact-based decision making.
HCP Engagement
Drive precision HCP engagement for a stronger brand share of voice and measurable results.
Patient Engagement and Support
Empower your patients with the support they need to live healthier, happier lives.
Brand and Portfolio Strategy
Gain clarity and confidence to shape strategy and maximize brand impact across the full product lifecycle.
Launch Strategy and Management
Achieve launch excellence with a proven partner. Maximize launch performance and realize full market potential.
Established Brands Optimization
Defend market share and maximize value with proven approaches for established brands across global markets.
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Safety Pharmacovigilance
Pharmacovigilance powered by human expertise and advanced technology to deliver speed, accuracy, and global compliance.
Regulatory Compliance
Regulatory solutions blending human expertise and technology to cut complexity, cost, and risk across the lifecycle.
Quality Compliance
Break down quality and compliance silos with integrated software and services across the full product lifecycle.
Medical Information
Medical information delivered by skilled professionals and innovative technology for quality, scalable support worldwide.
Commercial Compliance
Experienced teams and advanced technology deliver scalable, transparent, and reliable commercial compliance.
Harness technology for a healthier world.
IQVIA Technologies helps life sciences accelerate innovation to make a greater impact on human health. Our transformative technologies harness intelligence, integrate industry leading data and analytics, and use advanced AI/ML capabilities to unleash business potential faster.
TECHNOLOGIES OVERVIEW
Site Suite
Increase transparency, improve communications and reduce administrative burden of your clinical trials from start to finish.
Patient Suite
Simplify trials with a solution that improves operations, elevates experience, and drives better patient outcomes.
Clinical Trial Financial Suite
AI-powered platform unifying budgeting, contracting, forecasting, and payments for streamlined clinical trial financial management.
Safety Suite
Streamline pharmacovigilance with AI-powered automation, global expertise, and real-time safety insights.
Quality Management and Regulatory Suite
Streamline global QA/RA processes with AI-enabled QMS & RIM for compliance, efficiency, and faster market access.
Partner Programs
Join our partner ecosystem to build alliances, drive business value, and create mutually beneficial relationships.
Technology Insights
Check out the latest tech-related resources, thought leadership and best practices for insights that matter most in Life Sciences.
Commercial Compliance
Work with compliance experts to create and manage processes ensuring global regulation compliance.
IQVIA AI
With AI designed specifically for life sciences, experience new levels of productivity, efficiency, automation, and intelligence
IQVIA AI OVERVIEW
Agentic AI
Revolutionize workflow automation and enable new workforce capacity.
IQVIA.ai Platform
Work more efficiently, make better decisions and scale AI responsibly across clinical, commercial and real-world operations.
IQVIA Healthcare-grade AI®
The life sciences industry requires AI engineered to meet a higher level of precision, speed and trust.
AI Insights & Thought Leadership
Explore our latest thinking on AI topics, trends, and emerging capabilities.
AI Governance
Responsible AI practices are essential to delivering trusted results and improving patient outcomes.
IQVIA AI Assistant
Get instant insights from a powerful conversational interface.
The IQVIA difference
CLINICAL PRODUCTS
Planning Suite
Grant Plan
Site Suite
Clinical Trial Payments
Investigator Site Portal
One Home for Sites
Patient Engagement Suite
Electronic Clinical Outcome Assessment (eCOA)
Interactive Response Technology (IRT)
Clinical Data Analytics Solutions
COMMERCIAL PRODUCTS
Information Management
Launch Strategy & Management
Pricing & Market Access
Brand Strategy & Management
Promotional Engagement
Patient Insights for HCP Engagement
Alerts & Triggers
Orchestrated Analytics
Next Best Action
Patient Engagement and Support
COMPLIANCE, SAFETY, REG PRODUCTS
IQVIA Vigilance Platform
Commercial Compliance
Regulatory Compliance
SmartSolve® RIM
Quality Compliance
SmartSolve eQMS
Safety & Pharmacovigilance
REAL WORLD PRODUCTS
Real World & Healthcare Data
Health Data Apps & AI
Analytics Research Accelerator
Expert Ecosystem
AI Patient & HCP Profiling- Commercial
AI Patient & Provider Profiling- Med Affairs
AI Patient & HCP Profiling- Healthcare
Natural Language Processing
Market Access Insights
Direct-to-Patient Research
Explore our AI products and services
Innovation at IQVIA
At IQVIA our foundation is built on innovation. We are committed to finding new and smarter approaches to solving customer challenges. Explore some of the latest ways we can help drive your results.
IQVIA AI
We’ve developed a novel approach to AI specifically for life sciences to ensure trust, transparency, and transformational results.
Explore IQVIA AI
Collaborating with NVIDIA to launch AI agents
IQVIA’s new custom-built AI agents using NVIDIA technology are designed to enhance workflows and accelerate insights for life sciences.
Read the press release
IQVIA.ai Platform
Work more efficiently, make better decisions and scale AI responsibly across clinical, commercial and real-world operations.
EXPLORE IQVIA.AI PLATFORM
IQVIA Medical Reasoning LLM
“Med-R1 8B” is built to empower healthcare and life science organizations, enhance decision-making, and ultimately transform patient outcomes.
Explore IQVIA Medical Reasoning
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
THE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
AI Insights & Thought Leadership
Get in-depth, expert perspectives on mission critical AI topics, trends, and emerging capabilities..
DISCOVER AI INSIGHTS
WE'RE HIRING
At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLES
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Europe
Asia & Oceania
Middle East & Africa
Regional Thought Leadership
SOLUTIONS
Research & Development
LIFE SCIENCE SEGMENTS
Consumer Health
Emerging Biopharma
Generics
MedTech
Pharmaceutical Manufacturers
HEALTHCARE SEGMENTS
Information Partner Services
Financial Institutions
Global Health
Government
Patient Associations
Payers
Providers
Therapeutic and Specialty Areas
Therapeutic and Specialty Centers of Excellence offer scientific expertise, therapeutic insights and clinical trial experience to expedite new therapies for patients.
LEARN MORE
Therapeutic and Specialty Areas
Allergy & Respiratory
Biosimilars
Cardiovascular
Cell & Gene Therapy
Central Nervous System
Dermatology
Early Phase Clinical Development
Endocrinology
GI & Hepatology
Infectious Diseases & Vaccines
Nephrology
Obesity
Oncology & Hematology
Ophthalmology
Pediatrics
Rare Diseases
Reproductive Health
Rheumatology
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Early Phase Clinical Trials
Track the impact of new drugs and establish proof of concept faster with innovative early clinical development strategies.
Phase IIb/III Trials
Advanced AI and technology help you navigate regulatory complexity, optimize enrollment strategies and drive patient engagement.
Patient & Site Centric Solutions
Support patients and trial sites with tools and services that improve recruitment, engagement, and study execution.
Functional Services
Agile, data-driven trial solutions that connect people, processes, and technology for faster, smarter R&D delivery.
Global Laboratories
Specialty and central lab solutions backed by scientific rigor and expertise in biomarkers and antibody drug discovery.
R&D Consulting
Optimize your R&D strategy, reduce risk and ensure compliance with data, analytics, AI-powered technology and expertise.
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Real World & Health Data Sets
Global real world data exploration at your fingertips enables critical insights across the product lifecycle.
Medical Affairs
Access end-to-end Medical Affairs solutions to plan, generate, and disseminate trustworthy medical evidence.
Health Communications
Deliver communications that engages stakeholders, advances healthcare and improves lives.
Health Data Apps & AI
Streamline research process and gain access to real world data discovery with the largest agnostic health data catalog.
Health Data Transformation
Accelerate disparate health information into insight-rich, value-driving data transformation at scale.
Study Design
Identify the right study design to answer your research questions with unparalleled data, technology, AI and analytics.
Evidence Networks
Access global evidence networks to connect data, technology, and analytics for broader study options and collaboration.
Health Economics & Value
Generate the evidence you need to go from research to market, overcome regulatory hurdles, or support payer approval.
Regulatory and Safety
Explore options with innovative RWE study approaches to prove your product’s safety and effectiveness.
Natural Language Processing
Extract insights at scale from unstructured text with IQVIA’s advanced NLP platform—fast, accurate, proven.
Real World Evidence Library
Explore our Real World Evidence Library for the latest approaches to answer clinical, regulatory, and commercial questions.
Make treatments stand out. Ensure differentiation lasts.
Enhance commercial effectiveness through precision HCP and patient engagement, backed by unrivalled data, healthcare-grade AI, and domain expertise.
COMMERCIALIZATION OVERVIEW
Data and Information Management
Make better decisions with quality data. Drive business strategies, optimize engagement and uncover new opportunities.
Commercial Analytics
Gain precision insights for improved commercial effectiveness. Accelerate growth with fact-based decision making.
HCP Engagement
Drive precision HCP engagement for a stronger brand share of voice and measurable results.
Patient Engagement and Support
Empower your patients with the support they need to live healthier, happier lives.
Brand and Portfolio Strategy
Gain clarity and confidence to shape strategy and maximize brand impact across the full product lifecycle.
Launch Strategy and Management
Achieve launch excellence with a proven partner. Maximize launch performance and realize full market potential.
Established Brands Optimization
Defend market share and maximize value with proven approaches for established brands across global markets.
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
Safety Pharmacovigilance
Pharmacovigilance powered by human expertise and advanced technology to deliver speed, accuracy, and global compliance.
Regulatory Compliance
Regulatory solutions blending human expertise and technology to cut complexity, cost, and risk across the lifecycle.
Quality Compliance
Break down quality and compliance silos with integrated software and services across the full product lifecycle.
Medical Information
Medical information delivered by skilled professionals and innovative technology for quality, scalable support worldwide.
Commercial Compliance
Experienced teams and advanced technology deliver scalable, transparent, and reliable commercial compliance.
Harness technology for a healthier world.
IQVIA Technologies helps life sciences accelerate innovation to make a greater impact on human health. Our transformative technologies harness intelligence, integrate industry leading data and analytics, and use advanced AI/ML capabilities to unleash business potential faster.
TECHNOLOGIES OVERVIEW
Site Suite
Increase transparency, improve communications and reduce administrative burden of your clinical trials from start to finish.
Patient Suite
Simplify trials with a solution that improves operations, elevates experience, and drives better patient outcomes.
Clinical Trial Financial Suite
AI-powered platform unifying budgeting, contracting, forecasting, and payments for streamlined clinical trial financial management.
Safety Suite
Streamline pharmacovigilance with AI-powered automation, global expertise, and real-time safety insights.
Quality Management and Regulatory Suite
Streamline global QA/RA processes with AI-enabled QMS & RIM for compliance, efficiency, and faster market access.
Partner Programs
Join our partner ecosystem to build alliances, drive business value, and create mutually beneficial relationships.
Technology Insights
Check out the latest tech-related resources, thought leadership and best practices for insights that matter most in Life Sciences.
Commercial Compliance
Work with compliance experts to create and manage processes ensuring global regulation compliance.
IQVIA AI
With AI designed specifically for life sciences, experience new levels of productivity, efficiency, automation, and intelligence
IQVIA AI OVERVIEW
Agentic AI
Revolutionize workflow automation and enable new workforce capacity.
IQVIA.ai Platform
Work more efficiently, make better decisions and scale AI responsibly across clinical, commercial and real-world operations.
IQVIA Healthcare-grade AI®
The life sciences industry requires AI engineered to meet a higher level of precision, speed and trust.
AI Insights & Thought Leadership
Explore our latest thinking on AI topics, trends, and emerging capabilities.
AI Governance
Responsible AI practices are essential to delivering trusted results and improving patient outcomes.
IQVIA AI Assistant
Get instant insights from a powerful conversational interface.
The IQVIA difference
CLINICAL PRODUCTS
Planning Suite
Grant Plan
Site Suite
Clinical Trial Payments
Investigator Site Portal
One Home for Sites
Patient Engagement Suite
Electronic Clinical Outcome Assessment (eCOA)
Interactive Response Technology (IRT)
Clinical Data Analytics Solutions
COMMERCIAL PRODUCTS
Information Management
Launch Strategy & Management
Pricing & Market Access
Brand Strategy & Management
Promotional Engagement
Patient Insights for HCP Engagement
Alerts & Triggers
Orchestrated Analytics
Next Best Action
Patient Engagement and Support
COMPLIANCE, SAFETY, REG PRODUCTS
IQVIA Vigilance Platform
Commercial Compliance
Regulatory Compliance
SmartSolve® RIM
Quality Compliance
SmartSolve eQMS
Safety & Pharmacovigilance
REAL WORLD PRODUCTS
Real World & Healthcare Data
Health Data Apps & AI
Analytics Research Accelerator
Expert Ecosystem
AI Patient & HCP Profiling- Commercial
AI Patient & Provider Profiling- Med Affairs
AI Patient & HCP Profiling- Healthcare
Natural Language Processing
Market Access Insights
Direct-to-Patient Research
Explore our AI products and services
Innovation at IQVIA
At IQVIA our foundation is built on innovation. We are committed to finding new and smarter approaches to solving customer challenges. Explore some of the latest ways we can help drive your results.
IQVIA AI
We’ve developed a novel approach to AI specifically for life sciences to ensure trust, transparency, and transformational results.
Explore IQVIA AI
Collaborating with NVIDIA to launch AI agents
IQVIA’s new custom-built AI agents using NVIDIA technology are designed to enhance workflows and accelerate insights for life sciences.
Read the press release
IQVIA.ai Platform
Work more efficiently, make better decisions and scale AI responsibly across clinical, commercial and real-world operations.
EXPLORE IQVIA.AI PLATFORM
IQVIA Medical Reasoning LLM
“Med-R1 8B” is built to empower healthcare and life science organizations, enhance decision-making, and ultimately transform patient outcomes.
Explore IQVIA Medical Reasoning
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
THE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
AI Insights & Thought Leadership
Get in-depth, expert perspectives on mission critical AI topics, trends, and emerging capabilities..
DISCOVER AI INSIGHTS
WE'RE HIRING
At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLES
White Paper
Clinical Decision-Making in the Era of Generative AI
Emerging behavioral signals from European healthcare professionals
Apr 21, 2026
- Library
- Clinical Decision-Making in the Era of Generative AI
Clinical decision-making is entering a new phase as generative artificial intelligence becomes embedded in everyday medical practice. Across Europe, healthcare professionals are already using Gen AI tools to interpret evidence, validate clinical understanding, and explore treatment options - often outside formal institutional frameworks.
This white paper draws on an IQVIA multi-country survey of physicians in Germany, France, and the United Kingdom to examine how generative AI is being adopted in real-world clinical workflows. It explores emerging behavioral signals, usage patterns, trust dynamics, and governance gaps, and discusses the implications for medical affairs, commercial strategy, and engagement models in a GenAI-enabled healthcare environment.
In this white paper, you’ll learn:
- How widely generative AI is already used by European healthcare professionals
- What clinicians are using GenAI for in real clinical contexts
- Where trust, transparency, and governance remain limiting factors
- What emerging behavioral signals mean for medical, commercial, and engagement strategies