We empower life sciences with connected intelligence, transforming data into actionable insights for smarter decisions and better patient outcomes.
An emerging biopharmaceutical (EBP) company was launching a new product in the obesity market and needed a way to analyze and understand the entire market landscape in order to make informed strategic decisions. The customer was given three weeks to prepare for a board meeting where they would discuss the strategy centered around their new launch and needed immediate access to reliable, high-quality data analytics that supported their position for presentation to key stakeholders.
To solve the challenge, the customer was given access to the Brand Analytics Platform. Since the tool is a true out of the box, configurable, end-to-end solution from data inquiry to insights, IQVIA was able to deliver and implement the technology and provide the expected results within the three-week time constraint while avoiding the potential high IT cost and time delays of a traditional implementation.
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We empower life sciences with connected intelligence, transforming data into actionable insights for smarter decisions and better patient outcomes.
The IQVIA Analytics Engine, provides seamless, and immediate access to its unparalleled data by leveraging a deeper understanding of customer needs to deliver important business insights.