Learn how a medical device manufacturer expanded their clinical education and outreach program to non-interventionalist physicians to improve patient care and decision-making with advanced treatment options. By partnering with IQVIA MedTech, they recruited therapy awareness representatives to promote new surgical devices, resulting in increased patient referrals and a $20 million revenue boost. This initiative successfully bridged the gap between patients, providers, and new medical technologies, enhancing overall patient outcomes and market reach.