Precision engagement for personalized 
dialogues

OneKey Global Marketing Services delivers value by combining the world’s largest HCP reference database, IQVIA OneKey, with expert-led campaign design and execution. Whether you need to boost product awareness, drive compliance communications, or build HCP relationships, IQVIA tailors omnichannel strategies to meet your objectives, ensuring every campaign is precise, compliant, and impactful.

OneKey Global Marketing Services provides a comprehensive range of services for HCP engagement, including promotion campaigns, consent gathering, risk minimization management communications, clinical trial recruitment, data privacy notifications, inbound & outbound call support, outsourced marketing resources, and support on HCP online communities’ development. Our global network and local expertise ensure your campaigns reach the right audience, through the right channels, with the right message—maximizing engagement and operational efficiency.

Effective HCP engagement requires reaching audiences where they are most active. OneKey Global Marketing Services orchestrates campaigns across email, phone, postal mail, digital advertising, webinars, websites, point-of-care screens, NFC technology, and more. The channel mix is tailored to your objectives and HCP preferences, ensuring seamless, coordinated messaging that drive higher response rates and brand impact.

Regulatory compliance and privacy are foundational to our approach. OneKey Global Marketing Services uses only consented HCP data, honors opt-outs and preferences and adheres to global and local regulations such as GDPR and HIPAA. The team provides compliance services including consent management and data privacy notifications to ensure every campaign is ethical.

Personalized engagement drives better outcomes. OneKey Global Marketing Services leverages IQVIA OneKey HCP reference data — covering specialty, location, behavior, and preferences — to segment audiences and tailor content for each group or individual. Advanced analytics and AI enable dynamic orchestration of channel, timing, and messaging, ensuring every HCP receives relevant information in their preferred format.

Global reach with local relevance is key to successful multi-country campaigns. OneKey Global Marketing Services coordinates strategy centrally while local teams adapt content, language, and compliance for each market. With 40+ local marketing teams and experience in 90+ countries, Global Marketing Services ensures your campaigns resonate with HCPs everywhere, meet regional regulations, and deliver unified reporting.

Getting started is simple and collaborative. We begin with a consultation to define your goals, audience, and success metrics. The team develops a tailored campaign plan, integrates your data, and manages all logistics — from content gathering to launch and optimization. You benefit from a single point of contact, transparent timelines, and end-to-end support.

Global Marketing Services can track and analyze data from more than 25M HCPs and 6M HCOs, providing these insights on a personalized level and guarantee every message reaches the right audience, through the right channel, at the right time. Whether it’s boosting brand visibility, driving webinar attendance, or managing risk communications, the team’s value lies in transforming complex healthcare narratives into impactful, compliant, and measurable interactions.

With global scalability capacity, the team can set up multicounty deals with local precision, ensuring regular compliance. With the combination of unmatched global data assets, deep expertise in regulated environments and scalable solutions for any market, the team ensures success of commercial outcomes for your clients.

OneKey Global Marketing Services seamlessly blends digital and human touchpoints to deliver a true omnichannel experience. Digital outreach extends and reinforces field teams, enabling broader reach and message continuity. Trigger-based scenarios, personalized content, and real-time insights from HCP web activity drive dynamic, relevant engagement. This hybrid approach ensures every interaction—online or in person—is timely, meaningful, and impactful.

Campaigns are powered by integrated tools such as CRM systems, consent management platforms, marketing automation, and APIs like Magic Link for multichannel activation. These technologies enable secure authentication, profile verification, and consent collection within client ecosystems, ensuring compliance and scalable personalization.

IQVIA promotes webinars, conferences, and educational events through targeted digital campaigns tailored to HCP preferences and behaviors. Leveraging IQVIA OneKey reference data, campaigns maximize attendance and engagement. We also support the development of online HCP communities, fostering long-term relationships and peer-to-peer interaction.

Clients benefit from unified reporting across geographies and channels, including metrics on engagement rates, sentiment analysis, share of voice, and campaign ROI. Customer can receive Real-time dashboards and post-campaign reviews for analysis, enabling continuous optimization, transparency, and strategic decision-making.

OneKey Global Marketing Services ensures GDPR-compliant data enrichment, including HCP-consented emails and mobile numbers. Consent is managed securely within client ecosystems, and campaigns are tailored to channel permissions and local regulations—safeguarding HCP trust and ensuring global legal compliance.

Yes. Our global network and local expertise make it ideal for supporting product launches. From pre-launch awareness to post-launch engagement, we design end-to-end campaigns that align with regulatory requirements and local HCP expectations, accelerating market penetration.