ALERTS & TRIGGERS​

Connect with High-Value HCPs First

Identify and engage US physicians precisely with IQVIA’s alerts. Optimize resource deployment, enhance competitiveness, and drive market share by combining AIM XR's behavioral insights with the largest anonymized patient databases.

Only available in the United States

INFOGRAPHIC
Optimize Your Commercialization Efforts
Check out our infographic to discover how to enhance your field engagements with our infographic. Learn how pre-call emails and timely alerts can equip your sales representatives with the most actionable insights. Maximize your results with IQVIA’s comprehensive HCP engagement solution.

ALERTS & TRIGGERS​

Never Miss a Key HCP Engagement Opportunity

IQVIA’s integrated alerts solution is the first and only to combine clinical activity with a healthcare provider’s (HCP) digital research behavior, providing the most complete picture of where an HCP is in their treatment decision journey.
This solution combines IQVIA Field Alerts with IQVIA’s Audience Identity Manager® XR (AIM XR) technology.
The Field Alerts capability applies AI to IQVIA’s robust anonymized patient data (IQVIA OneKey®, IQVIA Xponent®, medical and Pharmacy claims), enabling analysis of complex patient journey interactions. When combined with the medical research behavioral insights of AIM XR, you gain unparalleled insight and visibility into HCP research activity, accessing exclusive deterministic behavioral insights on approximately 94% of US physicians and covering activity for over 1.4 million HCPs across more than 5,800 medical websites.
This complete picture of an HCP enables you to proactively reach the right providers with the right engagement at the most appropriate time.

BENEFITS​

Lift Rx volume. Drive growth. Leverage the power of AI.

20% increase in new patients starts

A Field Alerts customer increased the number of alerts from ~1,000 per month to ~2,000 per month, moving to a more dynamic targeting model, delivering a 5x greater rate of transition and a 20% increase in new patients starts.

Remarkable ROI

IQVIA predictive alerts enabled an oncology client to gain a 25% Rx uplift and 25% increase in revenue by rapidly identifying patients who would benefit from diagnosis or treatment to reach their HCPs at the right time.

Gain up to 35% RX uplift

With IQVIA predictive modelling and automated alerts, a client generated a 35% RX uplift and ~720% ROI.

27% increase in brand conversions

See how Field Alerts generated a 27% increase in brand conversions for triggered HCPs versus non-triggered HCPs. 

Unique first-party sourced HCP insights

IQVIA’s integrated alerts solution is the only product to offer deterministic digital insights on over 94% of healthcare providers. With first-party sourced, opted-in, and compliant HCP information, you can be confident that the insights you’re viewing are based on real and authenticated behavioral data.

Achieve more complete and timelier omnichannel engagements​

Provide your field sales representatives with valuable insights that inform their direct outreach to HCPs (through email or in-person) for more successful engagement outcomes.

Powered by IQVIA's robust and reliable databases – covering ~94% of HCPs

Get a more complete picture of an HCP by combining deterministic digital behavioral insights from AIM XR and the largest and most robust databases available (IQVIA OneKey®, IQVIA Xponent®, medical and Pharmacy claims) from Field Alerts.

Up to 2.5x more opportunity HCPs with claims + AIM XR​

An IQVIA client identified 2.5x more target healthcare providers when supplementing their claims-based alerts with AIM XR.

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