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Case Study
Adapting to New Treatment Paradigm Shifts Through Therapy Awareness
The expansion of a clinical education and outreach program to non-interventionalist physicians leads to more informed decision making for patients to receive advanced treatment options
Oct 04, 2024
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Learn how a medical device manufacturer expanded their clinical education and outreach program to non-interventionalist physicians to improve patient care and decision-making with advanced treatment options. By partnering with IQVIA MedTech, they recruited therapy awareness representatives to promote new surgical devices, resulting in increased patient referrals and a $20 million revenue boost. This initiative successfully bridged the gap between patients, providers, and new medical technologies, enhancing overall patient outcomes and market reach.

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