Case Study
The Story of Implementing the Next-Gen Customer MDM at Novartis
Nov 03, 2025
Novartis partnered with IQVIA to overhaul its legacy MDM system, unlocking agility, scalability, and cross-functional collaboration. The transformation enabled smarter HCP engagement, improved data governance, and empowered commercial teams with actionable insights. Explore how visionary leadership and life sciences-ready tech delivered lasting impact – read the full case study.

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