Consumer Health is entering a new phase of growth.

Presented at AESGP 2026, this IQVIA Consumer Health session explores the market trends, consumer behaviours and channel shifts transforming the European Consumer Health landscape. From growing demand for preventive health and wellness solutions to the rapid growth of e-pharmacy, discover where the next wave of Consumer Health growth is expected to come from and what it means for manufacturers operating across Europe.

Drawing on the latest IQVIA Consumer Health market intelligence, this session provides practical insights into emerging opportunities, evolving consumer needs and future market dynamics.

Key discussions you won't want to miss

• The trends shaping the future of Consumer Health in Europe
  How prevention, wellness and changing consumer priorities are creating new opportunities for growth across European markets.
• Why prevention is becoming a major growth driver
  Understanding the shift from treating illness to supporting long-term health and wellbeing through proactive self-care.
• Where the strongest category growth is emerging
  Exploring how vitamins, minerals, supplements and digestive health solutions are outperforming many traditional Consumer Health segments.
• How consumer attitudes towards health are evolving
  Examining the growing focus on wellbeing, healthy ageing and personal health management across Europe.
• What longevity means for Consumer Health manufacturers
  Understanding how increased interest in living healthier for longer is influencing product demand and innovation priorities.
• Why e-pharmacy continues to gain momentum across Europe
  Exploring how digital pharmacy channels are changing the way consumers discover, research and purchase health products.
• How manufacturers can identify future growth opportunities
  Using market intelligence and changing consumer behaviours to inform commercial, portfolio and innovation strategies.