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Choose a Region Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Canada Central America and Caribbean Colombia Ecuador Mexico United States
Europe
Adriatic Nordics België Poland Bulgaria Portugal Czech Republic Romania France Russia Germany Slovakia Greece Spain Hungary Switzerland Ireland Turkey Israel Ukraine Italy United Kingdom Netherlands
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Middle East and Africa
Regional Thought Leadership
US Insights
EMEA Thought Leadership
Asia Pacific Insights
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MAIN/Solutions
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LIFE SCIENCE SEGMENTS
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Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
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Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
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See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

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Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

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THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

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INSTITUTE REPORT

"Global Trends in R&D 2025

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"IQVIA thought leadership with a focus on EMEA.

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"DCTs Deliver Big ROI

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"Capturing value at scale: The $4 billion RWE imperative

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FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI®
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

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WE'RE HIRING

"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.

VIEW ROLES
White Paper
Using Behavioral Science to Drive Field Performance
A holistic framework for enhancing engagement and performance through targeted motivational strategies
Sep 17, 2025
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  • Using Behavioral Science to Drive Field Performance
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What if your field teams didn't just receive recommendations, but felt truly motivated to act on them?

This white paper explores how behavioral science can transform commercial life sciences strategies by aligning motivational drivers with actionable insights. Traditional tools like Next Best Action engines often miss the human element, leading to disengagement and low adoption. IQVIA proposes a holistic framework that integrates intrinsic, extrinsic, cultural, and environmental motivators into real-time field guidance.

Through gamification, content variety, personalization, and generative AI, commercial teams can shift from pushing data to inspiring action. For organizations looking to elevate field performance, this paper offers a roadmap to build trust, drive engagement, and unlock sustained impact.

Is your strategy driving real behavior in the field?
Discover how IQVIA applies behavioral science to turn plans into performance with solutions that motivate action.
Let's talk

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