In IQVIA’s most recent Launch Excellence report, the first six months of a new product’s launch can determine long-term success. And less than 20% of launches make significant improvements to performance after that critical six-month window.
Early and thorough launch preparation is crucial to maximizing the potential of a new asset during this critical period. But with launch being an infrequent event involving many disparate functions within a company, manufacturers struggle to track it optimally.
IQVIA’s Launch Lighthouse is a web-based solution that enables users to create and monitor personalized launch plans across their entire global portfolio. It provides the ability to create and track central functions and country-specific launches in real-time to ensure functions and groups are aligned. The platform utilizes IQVIA’s Launch Excellence framework, developed from best practices collected from over 100 product launches. Using this data, IQVIA teams will help develop a bespoke launch plan specific to your asset. That means you’ll be tracking the steps that really matter for launch in more detail and with more accuracy.
Global Director, Brand Lead, Top-20 Pharma Company
We use Launch Lighthouse to track launch preparation across more than 30 countries. The template-driven approach makes it simple for regional teams to quickly generate launch plans.
Time and resource pressures make efficient coordination and communication across your organization a challenge. With a detailed repository of steps across dozens of functions, tracking of inter-dependencies, and summary reporting straight into PowerPoint and Excel, Launch Lighthouse enables efficient collaboration across an organization and provides a comprehensive overview of launch readiness.
Launch Lead, Emerging Biopharmaceutical Company
We have hundreds of contractors – all using Lighthouse to co-ordinate with our internal teams on launch preparation … [The tool is] visual, and simple to use.
The IQVIA CORE™ integrates unparalleled data, advanced analytics, transformative technology and domain expertise to help you make insightful decisions. Launch Lighthouse leverages IQVIA’s best-in-class data from over 100+ product launches along with an easy to use interface to track progress towards key goals and provide a real-time overview so users can create effective launch plans for their assets.