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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Medical Device and Diagnostic Solutions

Your world is unique – and quite different from pharma. In the U.S., decision-making has shifted from individual physicians to integrated networks--GPOs, IDNs and payers. These groups have heightened the focus on proving your solution’s value, demanding outcomes analyses and putting pressure on pricing.

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For government agencies and organizations at every level—from federal or national to regional and local—Big Data can have a huge impact on public health.

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U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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"Top Issues for Pharma to Watch in 2022 and 2023

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Fact Sheet
Precision Population Targeting
Find the patient populations you need to grow key service lines
Jun 17, 2021

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Optimize your strategic growth initiatives and drive healthcare forward with clear line of sight to pinpoint highly desirable patient populations. Use physician behavior targeting to find the providers treating significant counts of the patients of interest, for example Prescription Behavior Targeting to find patients taking medications. Use patient origin targeting to find geographic areas with significant counts of the patients of interest.
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