Grow your brand, now and through patent expiry
The launch environment faces unprecedented pressure. Aligning legislative requirements, payer expectations regarding pricing and evidence, and meeting patients’ needs is now crucial for successful launches. As data floods in, the metrics used to gauge launch progress must adapt, and our understanding of launch success is evolving.
Elyse Muñoz, Ph.D.
Director, U.S. Research & Insights, IQVIA
Brian Lasky
Practice Lead, U.S. Launch Center of Excellence, IQVIA
Nadine Vangelov
Senior Principal, U.S. Launch Center of Excellence, IQVIA
Grow your brand, now and through patent expiry