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e-Pharmacy and the New Consumer Whitepaper
A deep understanding of consumer and shopper behaviours, data analytics, landscape assessment including regulatory changes, and designing the appropriate organization structure can deliver a winning strategy in e-Pharmacy. IQVIA Consumer Health's whitepaper is your primer to this increasingly important channel, download today.
Nov 24, 2020

The COVID-19 pandemic has impacted consumer purchasing behaviour significantly and has caused more people than ever before to seek healthcare products from online retailers, whether generalist such as Amazon.com or dedicated e-Pharmacies, where permitted.

They are seeking convenience, reliability and affordability in every transaction they do online. They already feel comfortable purchasing categories such as music, food, media, etc. from online retailers and they are now seeking the same sort of service for more complex categories such as OTC, medical devices and prescription medicines.

The consumer healthcare journey is shifting to the digital sphere

Even before COVID-19 spread across the globe, over 67% of people were researching their health symptoms online, while almost 59% of people were using consumer health products to manage acute conditions. The parallel growth in consumers adopting technologies to monitor their health and treating/managing their health with non-prescription products has created an environment where the consumer healthcare journey is shifting to the digital sphere.

Driven by accelerating adoption of e-Commerce and ever-increasing mobile penetration, shoppers are not stopping at just making self-care purchases. They are also using apps for tracking health metrics, self-diagnosing themselves and using cloud-based applications to monitor their health real-time.

What COVID-19 has done is accelerate trends that were already growing, whether in online self-care, the adoption of telemedicine or online consultation with doctors and pharmacists. A transition that was expected to take years has now happened in less than 9 months.

e-Pharmacy Set-up to win

A deep understanding of consumer and shopper behaviours, data analytics, landscape assessment including regulatory changes, and designing the appropriate organization structure can deliver a winning strategy in e-Pharmacy.

IQVIA Consumer Health’s whitepaper is your primer to this increasingly important channel, download today.

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