Compelling claims to capture the minds of consumers.

Today's empowered consumers expect products to reflect their lifestyle aspirations, especially when it comes to health. IQVIA Consumer Health can help you discover differentiating and relevant claims and products that speak directly to consumers' needs.
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Product and Claim Development

We help you maximize your business' potential by uncovering the right evidence-based products and claims to ensure a smooth path to market.

Rx-to-OTC switch guidance from concept to execution

 
Our Rx-to-OTC Switch solution offers R&D and regulatory capabilities across the complete switch journey, including clinical and dossier development. 
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