EMEA Thought Leadership

EMEA Thought Leadership

Developing IQVIA’s positions on key trends. The Thought Leadership group regularly produces white papers, presentations and webinars, and is available to comment on a range of topics from launch excellence to global health.

Latest thinking

Our webinars

Executive summaries
A downloadable summary of all the white papers EMEA Thought Leadership has produced across all our areas of interest.

Our insights

Go-to-Market

Ensuring a successful launch is perhaps the most important stage of a product’s lifecycle. Explore the pitfalls and opportunities to look out for when launching a product, alongside how the environment is changing.

AI & Technology

Harnessing AI and technology is becoming essential to building the connected, agile, and insight-driven capabilities the life sciences industry needs for the future. Discover how smarter use of technology can improve efficiency, strengthen decision-making, and unlock benefits across healthcare.

Real world evidence, market access and medical

The collection of real world evidence and the involvement of medical affairs in customer engagement are becoming must-haves. Learn how these new tools can help your organisation to thrive.

Therapeutic innovation

The health and life sciences industries are highly innovative, with new treatment-defining developments a regular occurrence. Keep up-to-date with the latest therapeutic innovations.

Healthcare policy

Navigating a myriad of national and international government policy is a necessity for any organisation. Thought Leadership examines how to manage and leverage various policies and strategies.

Health systems

As the frontline services providing healthcare, ensuring successful operation of health systems is vital for all stakeholders. Discover how health systems can maximise patient benefits.

Global Public Health

In an increasingly connected world and with UN Sustainable Development Goal 3 aimed at improving health outcomes, learn about the benefits of focusing on health outside the major markets.

Knowledge hub
Tackling Obesity
Insights on a pervasive global health challenge. This knowledge hub combines key trends, research strategies and thought leadership, as well as providing solutions ranging from clinical research, real world data, market access and healthcare system capacity development, commercialisation and monitoring.