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As a global community, IQVIA continuously invests and commits to advancing human health.
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Choose a Region Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Canada Central America and Caribbean Colombia Ecuador Mexico United States
Europe
Adriatic Nordics Belgium Poland Bulgaria Portugal Czech Republic Romania France Russia Germany Slovakia Greece Spain Hungary Switzerland Ireland Turkey Israel Ukraine Italy United Kingdom Netherlands
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Middle East and Africa
Regional Thought Leadership
US Insights
EMEA Thought Leadership
Asia Pacific Insights
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MAIN/Solutions
Solutions/
SOLUTIONS
  • Research & Development
  • Real World Evidence
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LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
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CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

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MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

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THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2025

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EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI®
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

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WE'RE HIRING

"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.

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Patient Characterization and Journey

Reach the right patients. Understand the patient journey.

Reaching the right patients and understanding the real-world patient journey is very complex. The size and fragmentation of big data, the lack of scalable solutions and the patient journey diversity are a few of the reasons.

IQVIA's Patient Journey software applies AI to RWD and reaches up to 3-5 times more of the right patients within weeks. It characterizes ~300 million patients in real-time and it is scalable, analyzing the real-world diagnosis and treatment journeys in their true diversity.

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Solutions Commercialization Commercial Analytics & Consulting Omnichannel Engagement and Insights Patient Insights for HCP Engagement Patient Characterization and Journey

Using AI to better connect with physicians

IQVIA's Patient Journey connects patient and HCP engagement strategies filling a much needed gap. Coupled with IQVIA Smart Targeting, they analyze, characterize and segment patient and HCP populations jointly.

By segmenting and mapping HCPs to the patient journey, intervention points can be dynamically highlighted. The solution enables users to monitor and pivot customer engagement strategies quasi-real-time with the latest up-to-date de-identified patient level data.

PATIENT FINDING & DISEASE MODELLING

Identify the full market size & high-opportunity patients

Understand the complete treatable population for a disease and identify physicians likely to prescribe treatment with high accuracy, so you optimize marketing and sales resources, improve competitiveness, and grow the full market opportunity.

Accelerate your brand performance by leveraging proprietary AI algorithms to analyze over 60 patient and HCP dimensions, delivering up to five times more patients. Algorithms support the expansion of the diagnosed cohort, help spur growth of the treatable population, and identify undiagnosed patients, and link to their treating physicians, forming a list of high-opportunity HCP targets for personal or omnichannel campaigns.

IQVIA Patient Finding and Disease Modelling is the AIML-based decision engine that powers the analytic models across the AIML solution suite to generate insights.

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PATIENT CHARACTERIZATION & JOURNEY

Explore market changes to find new intervention points

Getting the correct answer quickly is a critical driver of sales and marketing effectiveness. Brand and sales leaders need a deep understanding of patients and their journeys and the ability to engage with the right physicians more effectively in an ever-changing market environment.

IQVIA Patient Characterization and Journey delivers highly diverse patient profiles, complex journey mapping, and related HCP interactions with speed and precision, so your efforts are more agile, competitive, and focused on market share growth.

Using Patient Characterization and Journey, you can access constantly updated analytics to understand competitive share, diagnosing pathways, eligibility, and prescribing patterns to find new intervention points and physicians to target.

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PATIENT FINDING & DISEASE MODELLING BENEFITS​

Identify the full market size, discover high-opportunity physicians and patients

Find up to 95x more undiagnosed patients

IQVIA predictive modelling identified 95x more undiagnosed patients for ultra-rare diseases than a rules-based approach.

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Up to 39X conversion rate

IQVIA predictive models have a 16X conversion rate compared to control patients, increasing to 39X for high-risk patients.

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500% greater rate of transition

Patients predicted by IQVIA predictive models had a 500% greater rate of transition to client’s treatment than the previous rules-based approach.

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86% accuracy using ML

IQVIA predictive models accurately predicted 86% of uncontrolled asthma patients with 30% greater precision than a rules-based approach.

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PATIENT CHARACTERIZATION & JOURNEY BENEFITS

Precise patient profiling and journey mapping for enhanced HCP interactions

Dynamic Characterization & Journey Mapping

Access updated analytics for competitive share, diagnosing pathways, eligibility, and prescribing patterns. Explore market changes pre, during, and post-launch for new intervention points and targeted physician outreach.

Largest patient and HCP databases available

Leverage the largest and most robust global databases available, refreshed weekly to maintain currency. IQVIA data covers over 300 million US patients, 92% of retail prescriptions, and 70% of HCPs.

Customer-proven to deliver results

Patients can be found via traditional statistical methods across IQVIA’s patient level prescription, diagnosis, lab, and payer data, or via state-of-the-art auto machine learning methodologies.

Unrivalled experience and expertise

IQVIA is uniquely positioned to combine our deep domain expertise with a highly consultative approach. Our capabilities are differentiated by our investment in integrating real world data, transformative technologies, predictive analytics, and healthcare expertise.

YOU MAY BE INTERESTED IN

Fact Sheet
IQVIA Patient Journey/Smart Targeting Platform (PJ/ST)

Patient Population and Journey/Smart Targeting (PJ/ST)* Platform is a comprehensive, patient- and HCP centric solution that provides dynamic analysis into product, patient, and HCP related insights.
Case Study
Improving Patient Identification 95x with AI-Powered Modeling

See how IQVIA leveraged our AI and ML algorithms to help identify high-value HCPs with speed and accuracy
Case Study
AI Case Study – How IQVIA Increased Target Patient Identification 15X

AI-powered modeling increased precision of patient identification by 15x and HCP linkage precision by 10x
Case Study
AI-Powered Modeling Finds Potentially Non-Adherent Patients for Outreach

Precise linkage of over 900 potentially non-adherent patients to HCPs streamlined outreach efforts
Case Study
Dynamic HCP Profiling & Targeting: AI-Powered Precise HCP Segmentation Improves Results

See how we improved the rate of treatment transition – and sales force effectiveness with AI-Powered HCP Profiling and Patient Journey Mapping
Case Study
Increasing Therapy Starts Though AI-Powered Precise Patient Identification & Field Alerts

In this client case study, AI-powered patient identification increased therapy starts by 27% within just 5 months
Case Study
Precise HCP Segmentation Raised Patient Identification 16x

See how an IQVIA AI-powered predictive model improved patient identification by 16x while finding high value physicians
Case Study
Advanced Patient Finding & Disease Modeling
Case Study
Case Study Download: Respiratory Treatment Research
Case Study
Dynamic HCP Profiling and Targeting

Harness the power of RWD assets and our extensive AI and Machine Learning expertise to provide dynamic, up-to-date HCP profiling and targeting for effective sales force allocation.
Case Study
Preventing Early Drug Discontinuation

IQVIA Predicted 81% of Multiple Sclerosis Patients Likely to Discontinue Treatment Early
Case Study
Improving Patient Profiling and Physician Targeting

How IQVIA Identified 30% More Uncontrolled Asthma Patients for a Respiratory Treatment

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Related solutions

Alerts​

Proactively reach the right physicians before a medical event or decision occurs, so you can achieve greater impact with your outreach and optimize personalization of omnichannel engagement.​