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Measure the performance of your sales force and marketing channels, adapt your commercial strategy and gain real world competitive insights.
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Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
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Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
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See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
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Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
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Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSTHE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
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IQVIA Connected Intelligence™
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IQVIA Healthcare-grade AI®
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Decentralized Trials
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Patient Experience Solutions with Apple devices
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Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
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ChannelDynamics® Global Reference 2025
An indispensable industry resource for pharmaceutical sales force and marketing channel performance
Jun 19, 2025
The ChannelDynamics Global Reference 2025 offers a comprehensive overview of pharmaceutical industry sales force and marketing channel engagement trends worldwide.
Packed with compelling data visualizations, competitive benchmarks, and market comparisons, this unique report delivers a detailed analysis of 2024 global marketing trends, making it easy to assess key dynamics and apply insights directly to strategic planning.
It will equip you with the strategic insights needed to better plan channel investments, sharpen go-to-market planning, and inform commercial engagement.
Scroll down to explore the page examples
Key Global Metrics and Insights Include:
- Investment trends by marketing channel, corporation, brand, and therapy area
- Sales force effectiveness and rep equivalents (FTE) analysis
- Omni-personal vs. omni non-personal investment growth
- Channel impact, reach, and preference
- Digital engagement sources and profiles
- Net Promoter Score® (NPS®) analysis for leading companies
- Oncology-specific investment patterns - and more!
We invite you to download the global overview, which provides a snapshot of the insights worldwide.
You can use these insights to:
- Develop informed strategies that align with the latest omnichannel trends
- Assess your marketing mix and resource allocation for maximum impact
- Gauge your performance against industry leaders across global markets
- Tailor your approach to HCP engagement based on channel preferences
- Refine your digital presence in response to evolving engagement patterns
- Benchmark leading players in the oncology market
Ready to leverage these valuable insights? Fill out the form to download the global overview and start transforming your marketing strategy today.
Sample Pages from the Global Reference
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