The global consumer health market has experienced significant fluctuations due to various factors, including the impact of COVID-19, supply chain challenges, and inflation. Despite these hurdles, certain categories have shown resilience and growth, such as digestive health and skin treatments. This whitepaper offers a detailed exploration of the current state of the global consumer health market, with a special emphasis on category dynamics and strategic frameworks for success.

Discover how your consumer health brand can thrive in this complex environment. Gain actionable insights and strategic guidance to navigate the challenges and seize opportunities in the consumer health sector.

Why Download This Whitepaper?

• Comprehensive Market Analysis: Explore key trends and challenges in the global consumer health market.
• Actionable Insights: Get practical guidance on using data and strategic planning for growth.
• Expert Perspectives: Insights from industry experts on market dynamics, category performance, and consumer behavior.
• Case Study: Real-world example of Movicol, illustrating how businesses can overcome barriers and thrive in the consumer health market.

What You’ll Learn:

• Leading Categories: Identify which categories are driving growth in the consumer health market and how to leverage these opportunities.
• Leveraging Consumer Insights: Learn how to leverage research and consumer insight to develop solutions that align with retailer objectives and drive category growth.
• Optimising E-commerce Channels: Understand the critical role of enhancing your online presence and effectively managing your brand on platforms like Amazon.
• Collaborating with Retailers and HCPs: Explore why collaboration is essential for developing joint strategies that will help grow the category and enhance the consumer buying experience.