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Discover how AI is transforming the way pharmaceutical companies identify and communicate with healthcare influencers. This piece explores the evolving roles of Key and Digital Opinion Leaders—and how data-driven strategies are reshaping HCP engagement in real time.
This article was originally published in PharmExec, September 2025
Enable precise HCP targeting across dimensions like channels, timing, and messaging with industry-leading data and marketing services.
Create and implement a personalized communication strategy that aligns to individual HCP preferences.
Provider Reference Data Network. Customers expect agile, highly personalized engagement
