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Blog
Transforming Clinical Trial Workflows with AI
Melissa Easy, VP of Clinical Technologies at IQVIA
Feb 22, 2024

Clinical trials are the backbone of medical progress, but the large volume of data they generate can be daunting. Analyzing millions of data points accurately and efficiently is crucial, yet it often becomes a major challenge across clinical trial stakeholders.

This is where AI steps in, empowering clinical trials with cutting-edge tools to navigate this ever-growing data landscape.

In fact, the integration of AI into clinical trials is not just an innovation; it's a paradigm shift. It's about shaping the future of healthcare, making clinical trials more accessible, personalized and transparent for patients and healthcare providers. By harnessing the power of AI, we can revolutionize clinical trial outcomes, foster transparent and patient-centric trial environments and accelerate the development of life-saving treatments.


How is AI Increasing Clinical Trial Efficiency?

A recent Tufts report revealed that a single phase three clinical trial now captures around 3.6 million data points, which is over three times more than it had been ten years prior. Analyzing this vast data pool efficiently and accurately can be a seemingly impossible task, and it ultimately can hurt trials' ability to optimize data-driven decisions.

At IQVIA, we’re empowering clinical trials with AI-powered tools to help navigate this increasingly vast data landscape. With connected intelligence solutions, sites are better equipped to discover key patterns and connections within and between datasets, enabling them to work out the next best action for their clinical trial process.

Leveraging augmented solutions, sites can enhance trial efficiency in critical ways including:

  1. Unraveling Data Complexity - The weaving together of a variety of data points, from labs and claims to EMR data, can create a tapestry that unveils advanced insights into previously undetectable information, such as identifying undiagnosed diseases. The sheer scale—3.6 million data points—becomes manageable through intelligent algorithms, paving the way for predictive analytics and proactive healthcare measures.
  2. Driving Actionable Outcomes - As AI technology evolves, its ability to unlock critical insights from clinical trial data grows even stronger. Through predictive analytics capabilities, for example, AI can help identify new patterns among patient data such as pinpointing patients at risk of developing a certain disease and developing data around underdiagnoses and underreported diseases. AI empowers trials to take proactive and decisive measures to improve patient and clinical trial outcomes.
  3. Enhancing Decision-Making - The integration of AI isn't about replacing human judgment; it's about enhancing it. Harnessing AI solutions while keeping humans in the loop is accelerating sites’ and sponsors’ decision-making processes by providing streamlined, accurate data-driven insights.

How AI is Increasing the Patient Process Among Trials

Navigating the complexities of clinical trials can be overwhelming for patients, contributing to frequent dropouts and adding a significant financial burden to sponsors, who already face high expenses. However, innovative AI technology is emerging to support sites in creating more patient-friendly environments, ultimately improving trial transparency and patient experience.

In clinical trial environments, deploying AI isn't just about innovation, it's about making the journey more accessible, personalized and transparent, and empowering patients and healthcare providers to navigate this important process together. This technology acts as a digital ally to both sites and patients, helping staff ease patients’ fear and uncertainty often associated with clinical trials.


Shaping the Future of Clinical Trials with AI

AI is rapidly transforming all aspects of healthcare. With its ability to improve efficiency, enhance patient experiences and unlock crucial insights, AI is playing a critical role in enhancing clinical trial outcomes and accelerating the development of life-saving treatments.

At IQVIA, we’ve developed innovative AI solutions to assist in the development of clinical trials. Learn more about these solutions here. We also dive deeper into the ways AI is accelerating outcomes across the clinical trials landscape in my recent interview with the Emerj AI in Business podcast. Listen to the full conversation here.

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