Join IQVIA in its launch excellence web-series, wherein we build on our recent launch excellence VIII webinar and look at Gen AI applications to enable successful brand launches and maximize commercial ROI. As life science companies grapple with an increasingly challenging launch environment, gen AI presents an opportunity to improve efficiency, speed and decision making in launch planning and execution.

The webinar will cover how Gen AI can:

• Enable prioritization of key activities based on market and product situation (plan)
• Automate, augment, and speed up launch activities and workflows (execute)
• Provide real time alerts on market events – enabling course correction (measure and course-correct)

Speakers

	Natalie Harb Vice President, Offering Development, Global Commercial Solutions, IQVIA
	Anirudh Singh Rathore Senior Principal, Artificial Intelligence/Machine Learning (AI/ML) and Launch Solutions, IQVIA