-
Americas
-
Asia & Oceania
-
A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
-
Americas
-
Asia & Oceania
-
Europe
-
Middle East & Africa
-
Americas
-
Asia & Oceania
-
Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
-
Research & Development
-
Real World Evidence
-
Commercialization
-
Safety & Regulatory Compliance
-
Technologies
-
Patient Engagement
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
- Information Partner Services
- Financial Institutions
- Public Health and Government
- Patient Associations
- Payers
- Providers
THERAPEUTIC AREAS
- Cardiovascular
- Cell and Gene Therapy
- Central Nervous System
- GI & Hepatology
- Infectious Diseases and Vaccines
- Oncology
- Pediatrics
- Rare Diseases
- View All
Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MORE
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewResearch & Development Quick Links
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWReal World Evidence Quick Links
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWCommercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWSafety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWTechnology Quick Links
Advance your patient engagement strategy
Discover new patient engagement possibilities with IQVIA insights, expertise, and technology-driven solutions.
Patient Engagement OverviewPatient Engagement Quick Links
- Commercial Engagement Solutions
- Commercial Patient Engagement Suite
- eCOA
- Clinical Outcome Assessment (COA) instrument library
- Linguistic Validation
- Patient-Centered Endpoints
- Engagement Services (US)
- Association Management
- Recruitment
- Journey Analytics
- Patient Finder
- Disease insights
- Disease Registries
- Treatment satisfaction
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSTHE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
FEATURED INNOVATIONS
-
IQVIA Connected Intelligence™
-
IQVIA Healthcare-grade AI™
-
Human Data Science Cloud
-
IQVIA Innovation Hub
-
Decentralized Trials
-
Patient Experience powered by Apple
WHO WE ARE
- Our Story
- Our Impact
- Commitment to Public Health
- Code of Conduct
- Environmental Social Governance
- Privacy
- Executive Team
NEWS & RESOURCES
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
IQVIA Patient Experience Solutions powered by Apple
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm. IQVIA and Apple are collaborating to bring this exciting future of personalized care directly to devices patients already have and use.
LEARN MOREWORKING AT IQVIA
Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORELIFE AT IQVIA
Careers, culture and everything in between. Find out what’s going on right here, right now.
LEARN MORE
WE’RE HIRING
"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSBlog
Why Aren’t Executives Getting the Forecasts They Need?
Apr 23, 2021
Forecasters love data. They love to bring together disparate sets of information, synthesize them, and run complex analytics to accurately forecast commercial success of their company’s product. But when it comes to communicating critical information to executive teams, forecast teams sometimes fall short.
We’ve interviewed dozens of pharmaceutical leaders about their commercial forecasting experiences and resounding message is clear: there are ways to improve the ways forecasting contributes to leadership decisions.
Executives are often presented with PowerPoint decks showcasing numbers they can’t explore, and when they questions that seem simple to them require long lead-times from forecasting teams to generate new scenarios. They know forecasts can be wildly inaccurate, but they feel they have little information about where the numbers came from and what they really mean.
And that’s frustrating for today’s analytics-savvy executives. Executives educated in decision-analysis want to know what the forecast means for the business, and how it might change due to market shifts, new competitors, or emerging geopolitical events that transform the commercial landscape. They may even want the ability to dig into the numbers, not just see high-level dashboards with attractive visuals but limited strategic value.
Throw away the old-fashioned dashboard
Today’s innovative management teams are increasingly moving away from the old ‘display-only’ dashboards and replacing them with analytics and machine-learning tools that bring insights and agility to the forecasting process. This new generation of forecast engines update in real-time and integrate uncertainty analysis, real-world data, estimations of bias, and transparency of estimation. They don’t just give executives accurate projections based on the latest data, but also the freedom to dig deeper into numbers of interest so they can strategize through different outcomes.
At IQVIA, we are at the leading edge of this forecasting transformation, providing evidence-based data and insights to help executives make better decisions. We believe providing senior leaders access to the actual forecast platform used by forecasters – along with rich high-level visualizations – is a powerful approach that will driver deeper insights from senior leadership.
IQVIA’s Forecast Horizon combines an easy-to-use interface with the depth of healthcare data feeds and machine learning automation, meaning forecasters can update forecasts in real time and perform scenario and uncertainty analysis with the most up-to-date data quickly. We’ve included sophisticated visualization tools that support both the power user – who is building and analyzing forecasts – and the management team who need to quickly understand forecast outputs.
By having a single integrated platform, teams eliminate the need for a separate reporting engine and reduce the time forecasters spend manually compiling PowerPoint presentations. The decks are still available, but this platform supports those executives who prefer a ‘choose your own path’ style of navigation over sequential and linear slide presentations.
The Move to Data-driven Decision Making
From the side of the forecasters, we also see these types of tools enabling forecasters to become more involved in informing company strategy. Management teams today possess the lexicon to have meaningful conversations about data, analytics, and forecasting trends. They are also increasingly focused on building teams and capabilities to support data-driven decision making (DDDM). Forecasting teams are ideally suited to take advantage of DDDM philosophies and help management teams in making the pivot towards this way of decision making. And with leading organizations rapidly adopting DDDM, forecasters can have a seat at the table where critical decisions are being made.
DDDM-enabled forecasting is already here. We’ve seen forecast teams running scenarios ‘on the fly’ in board meetings, using real-world data and the experience of the leadership team to respond quickly to changing market conditions. We’ve seen executives accessing forecasts themselves much more regularly - and using the insights they gain to inform sales force sizing, marketing and other key decisions. This focus on forecasts as the data to enable DDDM can make the forecaster a strategic expert, whose guidance can help make products more likely to succeed in an increasingly crowded and competitive market.
This powerful new forecast methodology doesn’t just change the way decisions are made in pharma. As timely decision making becomes more important, forecast analytics is improving—and changing—the way those decisions get made. Data-rich forecasting tools in pharma are becoming a critical driver of change, and that’s a great thing for forecasters and pharma companies alike.
Related solutions
Brand Strategy and Management
Be proactive about growing your brand using the latest in data, analytics, and domain expertise.
Commercialization
Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.