Compelling claims to capture the minds of consumers


Co-create innovative concepts and winning consumer health strategies
IQVIA Consumer Health experts - armed with robust data and innovative technologies – work seamlessly with your teams to uncover meaningful consumer healthcare solutions, compelling expansion opportunities and co-create executable strategies that position your business to win.
- Understand the market across all key geographies with unparalleled data and insights across over 80 markets worldwide
- Uncover fresh business opportunities whether new product development, expansion opportunities or M&A/partnerships guided by consumer health experts with over 30 years of consumer health experience around the world.
- Harness your information with innovative technologies built to makes it easier and faster to access all your data sources and discover your next move in the market.
Consumer Health Insights for a competitive edge
Our consistently audited, world-leading consumer and pharmaceutical data combined with predictive analytics gives you access to powerful, evidence-based insights across established and emerging industry segments.
Understand the landscape
- Identify trends across segments and geographies
- Evaluate competitive dynamics
- Track brand and category performance
- Examine consumer perceptions and channel sentiments
- Generate and measure HCP recommendations
- Monitor and benchmark competition
Drive stronger performance
- Achieve the right marketing mix
- Target messaging appropriately
- Increase commercial effectiveness
- Optimize in-pharmacy sales
- Build brand loyalty
Assess and quantify opportunities
- Maximize seasonal potential
- Identify gaps
- Find competitive advantage
- Evaluate new category investments
Build your business case with powerful data management and insights technologies
Developing consumer-centric concepts and strategies to further your business requires an in-depth understanding of consumer, HCPs, retailers and more.
IQVIA Consumer Health technology information management and social media listening solutions enable you to centralize, standardize and explore your data quickly and easily, so you get the insights you need to build a business case for your ideas and support strategic decision-making.
Related solutions
Navigate regulatory pathways with confidence
Unique launch strategies to make your products shine
Adapt fast, maintain momentum and stay relevant
