Europe, Middle East & Africa
Harmonize your market views worldwide.
Meaningful insights come from relevant data. IQVIA provides the data, analytics and expertise you need to look across different brands, different countries, and different healthcare systems.
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One source, many insights
MIDAS® has long been considered the gold standard in market information. Integrating the breadth and depth of IQVIA's unparalleled data assets with advanced analytics and deep domain expertise, MIDAS helps you confidently
- Track corporate performance globally
- Understand your main competitors at a therapy and country level
- Identify analogues to apply to your analysis
- Learn how your competitors are performing
- Identify and target new markets for licensing and development
- Understand usage of your product across countries – by formulation and indication
- Track prescribing information across countries
IQVIA's Experience
60+ years
of global and local experienceIQVIA's Unparalleled Data Assets
1.6M products
covered including highly granular information with 12 years of back dataIQVIA's Unparalleled Data Assets
154 channels
of drug distribution tracked worldwide
Dig deeper, identify new opportunity
Beyond product-level information, MIDAS can reveal trends at the level you need to proactively segment your market and prioritize new opportunities. Additional views include
- Therapy areas
- Manufacturers
- Currencies
- Formulation and ingredients
- Innovative Brands and Generics
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