IQVIA Market Prognosis

Gain a clear view on future market dynamics

Plan ahead and accelerate strategic decision making with in-depth validated syndicated market forecasts, and get access to instant market insights with agentic AI.

Solutions Commercialization Brand and Portfolio Strategy Forecasting and Franchise Strategy Market Prognosis

Better informed strategic decisions, fueled by robust forecasts

Accurate sales forecasts are crucial for identifying opportunities and setting targets. IQVIA Market Prognosis helps you understand market dynamics, assess key events' impact, and validate forecasts, ensuring you set the right goals and allocate resources effectively.

Now powered with IQVIA Global Market Insights (GMI) Agent, you can access these insights across countries in minutes, accelerating your strategic planning.

Get 5-year total and sector-level forecasts for sales, price, and volume. Access segment level forecasts for 23 countries and therapeutic level forecasts for the top 10 ATC1 classes for 49 countries.

Market Prognosis Global covers 5-year sales forecasts spanning 220 countries, 7 regional summaries and 49 in-depth country forecasts.

Leverage expertise from local stakeholders, key opinion leaders, and on-the-ground, in-house market specialists, all overseen by senior Market Prognosis analysts.

Market Prognosis contains extensive primary and secondary research across the local pharmaceutical and healthcare industries.

Reports cover comprehensive explanation of every forecast, each “event” being detailed and quantified.

Reports validated to a 1-year and 5-year forecast horizon, assuring sustained quality. Using established, consistent methodologies combined with extensive IQVIA market information and analysis.

IQVIA Market Intelligence Companion

Transform in-depth qualitative market forecasts into instant market insights

Take Market Prognosis further by connecting it with other IQVIA gold-standard data with IQVIA Market Intelligence Companion. From market opportunity to HCP engagement, know where the greatest potential for growth lies, which customers and networks will shape it, and what will create the greatest impact. Get AI-powered, decision-ready recommendations you can trust, from global markets to individual territories. See more. Decide faster. Act smarter.

Ask complex commercial questions in natural language and get decision-ready answers.
Identify where the opportunity is, who can unlock it, and what action will have the greatest impact.
Act with confidence — every recommendation grounded in governed IQVIA data, therapeutic expertise and Healthcare-grade AI®.

Learn more

Future proof your strategy today to stay ahead of competition

Instantly grasp global macro events shaping the pharma industry for the next 5 years

Inform business decisions with expert insights by accessing a knowledge hub covering 49 country reports.

Strategic Gain

Focus on key data elements and insights to answer specific business questions
Access to data, analysis and strategic views without the need for additional tools and skills
Significant time saving from analysis to actionable insight generation

Examples: Forecast the US pharma market and identify key drivers in the European markets.

Access validated in-depth strategic viewpoints

Agentic AI instantly creates summarized insights based on expert knowledge on multiple geographies, delivering rapid access to expert knowledge and validated in-depth strategic viewpoints to inform investment & planning prioritization.

Strategic Gain

Interrogate regional reports to compare, contrast and analyze according to user's geographic strategic priorities.
Access to data, analysis and insight without the need for additional tools and skills
Significant time saving from analysis to actionable unrivalled world perspectives

Examples: Compare healthcare expenditure in China and India, analyze UK and Italian pharma, and highlight opportunities and challenges in France and Spain.

Examine the dynamics at segment and therapy level across multiple detailed reports

Using agentic AI allows you to forensically examine the dynamics at segment and therapy level, delivering insights across multiple, detailed reports, providing expert market forecast differentiation by therapy class and segments.

Strategic Gain

Fast granular analysis for key therapeutic classes across 49 geographies
Segmentation trends across multiple established and emerging markets
Significant time saving from analysis to actionable insight generation

Examples: Project generic market growth in Europe, identify fast-growing therapy areas, and pinpoint key healthcare policy changes in ASEAN markets

Request a demo

Ready to accelerate decision-making?

Schedule a demo or speak with one of our experts to get your questions answered and discover how Market Prognosis, powered by agentic AI, can transform your business planning.

Let’s connect

Gain a clear view on future market dynamics

Better informed strategic decisions, fueled by robust forecasts

Future proof your strategy today to stay ahead of competition

Instantly grasp global macro events shaping the pharma industry for the next 5 years

Access validated in-depth strategic viewpoints

Examine the dynamics at segment and therapy level across multiple detailed reports

AI in Life Sciences Commercialization

Key Tailwinds and Headwinds Impacting the Outlook for the Asian Pharmaceutical Market

Horizon Scanning: Universal Healthcare in South Africa

Key Opportunities and Challenges in the Nordic Pharmaceutical Markets

Key Tailwinds and Headwinds Impacting the Major Developed Markets

From Mexico to Chile: Understanding the Opportunities and Challenges in Latin America's Pharmaceutical Markets

Explore More