Navigating the Inbox:  HCP Email Trends and Insights for Healthcare Marketers delves into the latest trends, strategies, and best practices for engaging healthcare providers (HCPs) in email marketing.

IQVIA’s email experts analyzed more than 150 million emails, deployed to U.S.-based physicians from January 1 to December 31, 2023. This analysis included a deeper dive into the email performance for three therapeutic specialties, with data for 27 medical specialties and 114 subspecialties.  This comprehensive report covers:

• The State of Email Marketing: Explore current trends and evolutionary shifts impacting email communication.
• Email by the Numbers: Dive into analysis and benchmarks from millions of emails sent to HCPs in 2023.
• Key Learnings: Gain insights to guide email campaign planning and deployment strategies.
• The Future of Email Marketing: Despite concerns surrounding the changes to the email marketing landscape, email will continue to be the foundation of digital marketing in 2024.