WHITE PAPER
Evolving Customer Experience Measurement to Enable Actionable and Impactful Engagement
MATTHEW SMITH, Senior Principal, New Commercial Models & Digital Health
Dec 27, 2023
Customer experience (CX) continues to be a hot topic in the biopharma industry. Almost all organizations have a clearly stated ambition to be customer-centric, and most have tried to move beyond simply embracing a mindset shift by making large investments to advance their capabilities in support of that philosophy. However, with all the investment also comes an increased pressure to demonstrate value and impact. At IQVIA, we believe this requires a dynamic and integrated set of CX metrics. Download the white paper to learn more.