Information Solutions
We empower life sciences with connected intelligence, transforming data into actionable insights for smarter decisions and better patient outcomes.
Fact Sheet
IQVIA's LAAD Predictive Therapy Change Index (PTCI)
Combining the power of LAAD with AI/ML to predict HCP prescribing behaviors for patients most likely to change therapy
Nov 18, 2024
To increase speed to market, commercial leaders need a better way to empower their sales force using the power of Artificial Intelligence and Machine Learning (AI/ML) insights. They need the ability to quickly identify healthcare providers (HCPs) and to accurately predict prescribing behaviors in key therapeutic areas based on real patient-based opportunities. IQVIA's LAAD Predictive Therapy Change Index (PTCI) solution empowers brand leaders by harnessing the power of AI/ML to dynamically predict HCP prescriber patterns in critical therapeutic growth areas. Read the fact sheet to learn more.