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Case Study
IQVIA’s LAAD Plus Delivers Broader View of Providers and Patient Populations
Integrating open and closed claims data yields greater insights leading to better patient treatments and outcomes
Mar 14, 2025
Every life sciences company is pursuing a common goal: to identify the patients who may benefit from their treatment, as well as the healthcare providers likely to diagnose and treat them. Given the size of some populations — and the length and complexity of many patient journeys — it’s akin to finding needles in haystacks. That’s especially true in the rare-disease space.
Read the case study to learn how IQVIA’s LAAD Plus pilot affirmed the value of integrating LAAD and PharMetrics Plus to uncover more patients, more providers, and more procedures with more claims than ever before.
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