Join IQVIA in its Launch Excellence webinar, where we build on our Launch Excellence framework to explore challenges and key drivers of commercial success for new launches.
New launches continue to face an increasingly challenging launch environment including:
1. Fragile health systems and more complex, leakier patient journeys to diagnosis and launch use
2. Reduced and altered interactive engagement between pharmaceutical companies and healthcare professionals
3. Tightened budgets with raised access barriers
In this webinar, we will share insights and trends from our latest research on how successful launches master the three strategic pillars of Launch Excellence - healthcare system readiness, integrated value and evidence, and stakeholder engagement.
We will also explore key strategic learnings from IQVIA's global launch experience and present examples of how pharma can create compelling value proposition for new innovation.
Discover proven strategies and insights refined over more than 5,000 launches around the world.
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