Join IQVIA in its launch excellence web-series, wherein we explore how market forces are shaping a patient-centric approach to healthcare making patient engagement and support programs business critical.

Macro trends such as rising healthcare costs drive need for increased patient financial assistance, increasing competitive pressure and mechanistic proliferation in specialty and chronic diseases require higher standard for value demonstration, while low adherence and retention on therapies continue to challenge desired health outcomes. In this environment, next-level patient engagement serves as a key differentiation and driver of growth and momentum for launch brands.

In this webinar, we will explore 3 key launch questions:

• Why patient engagement and support strategy is important for new launches?
• What are the key patient unmet needs and how can we solve them?
• How can pharma use patient engagement and support as a key differentiator for launch?

3 key takeaways:

How patient engagement and support programs can:

• Help patients overcome challenges through their disease journey and improve overall experience
• Add value for pharma companies with increased therapy initiation and lifetime customer value
• Demonstrate value and differentiation in an increasingly competitive launch environment