MEDICAL AFFAIRS

Measuring Medical Affairs’ strategic impact

IQVIA’s Share of Scientific voice™ assesses and helps to optimize the impact of Medical Affairs evidence and expert (Key Opinion Leader - KOL) engagement activities.

SHARE OF SCIENTIFIC VOICE™

Measure impact and optimize Medical Affairs activities

Medical Affairs teams are challenged to transform and empower the Medical Affairs function and deliver measurable strategic value.

Evidence generation, dissemination and expert engagement are key strategic pillars of Medical Affairs. Tracking progress on these activities is critical to product success.

Share of Scientific Voice (SoSV) measures the disseminations (publications and meeting abstracts) on your product and strategic topics compared to competitors.

SoSV uses IQVIA’s unmatched scientific database, which:

  • Tracks over 22,000 scientific conferences annually
  • Uploads 1.87 million+ meeting abstracts per year
  • Equates to 600% more meeting abstracts than other providers
  • Ensures the most accurate measurement of Share of Scientific Voice

Effective strategic planning

Integrate SoSV early in the process

SoSV is most valuable when integrated into strategic medical planning, with objectives and tracking shared with the brand team to assess impact versus competitors and optimize activities.

Accurate measurement of Share of Scientific Voice™ is only possible with a comprehensive data set, available from IQVIA.

Explore each drop down to learn how SoSV provides detailed analytics and actionable insights that are simple to interpret and apply.

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