Purpose-built research solutions
IQVIA research teams bring together a wide range of data assets, research methodologies, advanced analytics and deep domain expertise, including
- Primary market research (PMR) expertise: Each team brings a wealth of experience in survey design and execution, including proprietary methodologies and calibration techniques
- Therapy area expertise: We conducts thousands of PMR studies each year across every major therapeutic category
- Respondent panels: IQVIA’s OneKey database delivers HCP and HCO data from more than 100 countries
- Sample stratification: We combine OneKey data with our own panels to identify and survey only the most appropriate physicians based on what you need to know
- Technology and analytical expertise: Our proprietary algorithms can uncover trends and opportunities within your data, customized to address your critical business questions.
- Global scale, local insights: With researchers physically located in more than 70 countries, teams are ready with the breadth and depth necessary to craft relevant, actionable insights with the right context.
Plan, assess, track