Event
Say Goodbye to Data Silos: Data Bridging for Accelerated Decision-Making
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October 12, 2023

Kalender
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9:00am - 9:30am

Eastern

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In the competitive and dynamic pharma market, organizations are continuously looking to rapidly connect and integrate enormous amounts of data from multiple sources into a single, reliable, and high-quality master data to drive better business decisions.

Although many pharma organizations have an existing Master Data Management strategy, it is no surprise that siloed data is still a reoccurring pain point that can cost significant amounts of time and money to resolve. Not to forget the downstream implications of when data assets are not queried properly or when disruption occurs.

To succeed in this challenging market, it is imperative that organizations have a reliable and flexible way to connect disparate data sets to support use cases such as omnichannel marketing, holistic account planning, and product market definitions.

During this 30-minute webinar you will:

• Learn critical steps to enable rapid intelligence for better decision making

• Discover how pharma can effectively address data quality concerns in a proactive manner by harnessing the robust matching capabilities of IQVIA Data Bridging

• Hear real-world use cases, success stories, and expert perspectives on how to prevent data silos and downstream disruption

Speakers

Andrew Jones

Product Manager, Global Information Management, IQVIA

Esther Stephen

Director, Product Management, Information Management, IQVIA

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