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As a global community, IQVIA continuously invests and commits to advancing human health.
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Choose a Region Contact Us
Explore IQVIA by region
As a global community, IQVIA continuously invests and commits to advancing human health.
Americas
Argentina Brazil Canada Central America and Caribbean Colombia Ecuador Mexico United States
Europe
Adriatic Nordics Belgium Poland Bulgaria Portugal Czech Republic Romania France Russia Germany Slovakia Greece Spain Hungary Switzerland Ireland Turkey Israel Ukraine Italy United Kingdom Netherlands
Asia & Oceania
Asia Pacific Australia & NZ China India Japan Korea Southeast Asia Sri Lanka
Middle East & Africa
Middle East and Africa
Regional Thought Leadership
US Insights
EMEA Thought Leadership
Asia Pacific Insights
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MAIN/Solutions
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SOLUTIONS
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LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
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CLINICAL PRODUCTS
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CASE STUDY

"Data in a Day

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BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

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THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2025

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EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI®
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

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WE'RE HIRING

"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.

VIEW ROLES
Sales Force Effectiveness

Maximize sales outcomes.

The sales process in life sciences is complex. Achieve your business unit objectives by planning and implementing a more strategic approach to sales force effectiveness.
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Solutions IQVIA Technologies Customer Engagement Sales Force Effectiveness

Get to better decision making

Field forces face challenges of more channels, multiple influencers, greater competition for the customer’s time, and growing regulations. At the same time, sales teams need to deliver on brand and business unit revenue objectives. Life sciences customers require interoperable solutions that draw insights from all relevant data inputs to manage sales resources flexibly and compliantly.

Deliver new levels of performance

IQVIA Sales Force Effectiveness (SFE) solutions support data-driven sales planning for pharmaceutical and medical device manufacturers. These offerings are delivered as cloud-based services directly to customers or as part of a consulting engagement from IQVIA or affiliate firms. These core solutions are

  • IQVIA Mobile Intelligence – Personalized and productive interactions on the go 
    Optimize each interaction with HCPs, whether in person or digitally, with up-to-the-moment insights on how to drive the relationship forward
  • IQVIA Remote Detailing – Improved field productivity with remote client interactions
    Expand your reach to more HCPs with user-friendly, efficient, and secure e-detail interactions
  • IQVIA Organization Manager – Set up your sales team for success
    Optimize your valuable field resources across the enterprise for success through dynamic alignments to corporate priorities and brand opportunities
  • IQVIA Incentive Management – Succeed with motivated sales teams
    Streamline incentive compensation design and administration to boost revenue by motivating sales teams to pursue the best opportunities

Solutions to drive sales

IQVIA Sales Force Effectiveness solutions empower life sciences customers to

  • Target the best opportunities quickly using multi-level profiling and segmentation
  • Manage large sales forces dynamically in today’s constantly changing environment
  • Minimize risk by previewing proposed alignments without impacting current business
  • Make the best use of time engaging with the busiest prescribers
  • Utilize all relevant data inputs to drive decision-making compliantly

IQVIA Sales Force Effectiveness solutions complement Orchestrated Customer Engagement (OCE). SFE solutions optimize resources across the enterprise, while OCE coordinates delivery of all customer touch points. Customers that adopt both SFE and OCE will benefit from a well-integrated experience across the entire sales process, from HQ planning to multichannel customer interactions.

Our Latest Thinking

Insight Brief
Strategic People Placement in Times of Organizational Change

INSIGHT BRIEF
The Increasingly Important Role of NPs and PAs in Healthcare Sales Targeting

Insight Brief
Promotion Response Modeling: Advanced Techniques for Optimizing Sales Forces and Promotional Spend

Webinar
Incentive Compensation: Novel approaches in a new age of engagement

White paper
Toward an Orchestrated Commercial Ecosystem

A strategic imperative for the customer-centric organization
Video
Business Benefits of IQVIA Organization Manager

Respond to market changes by optimizing sales resources
Blog
Global pharma company modernizes field alignment

Organization Manager improves scalability and performance

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Related solutions

Customer Engagement

Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.

Incentive 360

IQVIA's Incentive 360 enables commercial organizations to embrace incentive compensation and its accelerated evolution in the promotional environment, driven by agile plan design, advanced insights, integrated Next Best actions, and field team motivational tools.

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