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Pharmaceutical Manufacturers

Leveraging the power of the IQVIA CORE, we support Canada’s pharmaceutical manufacturers as they invest in, and advance, human health. We do this via breakthroughs in insights, technology, analytics and human intelligence that bring the progress in data science together with the possibilities of human science.

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Hospital and Healthcare Providers

Hospitals and healthcare providers are looking for cutting-edge decision support to augment their strategy and performance so they can focus on delivering high quality value to patients. As the Human Data Science Company, IQVIA is uniquely positioned to provide actionable data, innovative technology, and expertise customized to the hospital and provider community.

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Pharmacy

A specialized division of IQVIA (Canada), Health Industry Information Services (HIIS) serves the precise needs of non-pharmaceutical healthcare stakeholders including Retail Pharmacy, Independent Pharmacy, and Specialty Pharmacy.

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Governments

Almost everything we do is powered by the IQVIA CORE. This holistic approach allows us to use Human Data Science to create integrated solutions for our customers.

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Private Payers and Insurers

Health benefit analytics for effective response to market changes.

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Academics and Researchers

Take your research further. Data assets that allow you to explore new areas in inquiry that can advance public health efforts. IQVIA supports the Canadian research community and has responded to hundreds of requests to support new areas of inquiry.

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Explore our library of resources spanning the healthcare ecosystem. Hear from IQVIA data scientists, doctors, researchers, and other experts on the topics, trends, and market developments that matter to you.

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PHARMACEUTICAL TRENDS

Media representatives and other industry stakeholders can access current and historical top-line Canada and global pharmaceutical trends for use in story development or vital health research.

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Article
Key Factors in Launch Excellence
A Powerful and Pertinent Value Proposition
Nov 25, 2018

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In our first article in this series, we introduced the three foundational success factors for new  product launches.  In this article, we will review the importance of a powerful and pertinent value  proposition as a success factor in the unique context of the Canadian market.
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